Anna Clinic is a medical skin care clinic, providing effective solutions, medical technologies, and hospitality services for all types of skin and beauty concerns with a 10-years dermatologists and medical expert team. With its passionate desire to connect with the audiences, Anna Clinic is now delivering the useful and beneficial message through the execution of successful communication strategy.
SERVICES
EXPERIENCES
STUDIO
COMPLETION DATE
JULY 2022
Anna Clinic, also known as “Anna The Facialist”, is a medical skin care clinic with more than 10 years of experience. Who provide effective solutions for all skin and beauty concerns with the medical expert team, patient-oriented medical services.
With a strong foundation and a shift in newly crafted communication strategy to fulfill the new experience, we created a new tagline, big idea, key visuals, video production for Anna Clinic to deliver an impactful message in all aspects, the right message and awareness they could own.
Following the tagline Say Hi, Double Lifting, we purposefully demonstrated the story in an inspiring and encouraging manner that aligns with the brand image to convey that Anna Clinic can help lift all skin up. To complete this story, our creative team highlighted the key visual elements with pinkish colors that match the CI brand.
Following the storyboard, we attempted to communicate with the audience by presenting Anna Clinic's Ulthera technology, which can assist in the treatment of dermatological problems. The mood and tone of the video were portrayed in a fun and lively direction, with illustrations in a pinkish color to emphasize the key message that all of the experts at Anna Clinic are caring, approachable yet skilled and professional.
Aside from the video production, we understand that photography also plays an important part of the process of creating a brand. We have gone beyond the traditional graphic key visuals by capturing the spectacular pictures to highlight the key message of the brand.
Not only did we prepare materials, including such short videos, for the other purposes of this digital campaign, yet we also recommended a thoughtful content plan that was appropriate for their social media feed.
A positive environment developed when the experienced crossed paths with the professionals. As an experienced advertising agency, we were well-prepared in every process from the start to the end of the shoot — we used various materials, such as wood and foam, to create the artificial room and splendid shooting set showing key visuals and communicating key messages through the entire storytelling.
Nathsasi (Rin)
