Vision + Mission
A brand is a story told consistently over time. What is in your future? During the first part of the workshop we will first consider what the future will look like for your business.
Brand DNA
People don’t buy what you do. They buy why you do it. To understand the brands purpose we need to get to the ‘why’ behind it. We run dissect three questions. What are you offering? How are you unique? Why do you exist?
Value Strategy
What are your three most important brand values? Don’t fall into the trap of clichés, (‘authentic’!) we find something unique for your brand.
Audience Research
Who are your three key audiences? Local / global / young / high-end we need to define exactly who your audiences are. This is where our expertise in digital marketing comes in.
Personality Research
We look into the personality of the brand, using brand personalty-sliders. Project specific considering which aspects of a personality are relevant, this tool helps us dig into the brand personality.
Competitors Research
Finally, we get to grips with who the brand will sit alongside, who are the stronger brands within the market that we need to differentiate against. Including social media and with the help of digital agency.
Logo Design
It is the basic mark of brand identity, the most prominent symbol of brand image and the foundation of effective marketing strategy enabling its connection with the target audience.
Visual Elements Design
Companies often look for the ways of personalizing a brand and designers have a solution. Mascots are the custom design characters created to represent the brand in a quite symbolic way.
Corporate Branding
Various attributes can become a branded item depending on a type of a company. There are some common brand items which are used by different companies: business card, stationary, billboards, vehicle branding, etc.
Brand Manual Design
Traditionally, a style guide includes the explanation of the idea standing behind a logo as well as the presentation of a corporate color palette which can be used for different purposes.
Packaging Design
We are excited to work with you to design packaging that will strengthen brand identity, build customer loyalty, and ultimately increase your sales. Bring us your ideas, and we’ll create packaging that delivers your company’s message and makes a strong impact on customers and sales.
