Marriott

The Place for Unwind

The Metropole Bangkok, a member of Marriott International's collection of full-service hotels and resorts, offers travelers a luxurious and distinctive stay. With seamless access to Bangkok's business, retail, and tourist centers, it provides an unparalleled accommodation experience all under one roof.

Marriott

The Place for Unwind

The Metropole Bangkok, a member of Marriott International's collection of full-service hotels and resorts, offers travelers a luxurious and distinctive stay. With seamless access to Bangkok's business, retail, and tourist centers, it provides an unparalleled accommodation experience all under one roof.

Marriott

The Place for Unwind

The Metropole Bangkok, a member of Marriott International's collection of full-service hotels and resorts, offers travelers a luxurious and distinctive stay. With seamless access to Bangkok's business, retail, and tourist centers, it provides an unparalleled accommodation experience all under one roof.

Sphere Agency Case Study

BACKGROUND

Authentic Handcraft.

In today's competitive market, businesses must build strong brands and effectively communicate their value. To this end, The Metropole Bangkok has developed a unique brand narrative that goes beyond traditional marketing. We craft compelling storylines and then design a suite of creative assets that perfectly align with this narrative, ensuring it's seamlessly integrated into every aspect of the hotel experience.

Service

Experiences

Completion date

2024

Sphere Agency Case Study

Brand Story

Start Your Own Tale.

We created “The Memoirs of Meiying,” a theme exploring Meiying's life in 1920s Shanghai. Influenced by Chinese traditions and Western culture, her romance with Martin symbolizes this fusion. After Martin leaves, Meiying draws comfort and inspiration from her family's silk trade, using her memories to drive its success.

Sphere Agency Case Study

Graphic Design

Design of Iconic.

The Metropole Bangkok's graphic identity is a visual embodiment of the brand's core values, encapsulating the essence of Meiying's story through a fusion of Chinese and Western traditions. It exudes luxury, sophistication, and timeless elegance, hallmarks of this esteemed establishment.

Sphere Agency Case Study

The Metropole will pulsate with a dynamic blend of authentic Chinese traditions and Western influences, mirroring the vibrant atmosphere of 1920s Shanghai. We strive to create an environment where customers feel comfortable and completely rejuvenated upon entering.

Sphere Agency Case Study

Results

Beyond Exceptional.

The theme "The Memoirs of Meiying" effectively evokes a sense of relaxation while subtly showcasing the intriguing blend of Chinese and Western cultures. This theme, coupled with the thoughtful design, seamlessly integrates into every aspect of the guest experience, creating a lasting impression that resonates deeply with customer memories.

Behind the Scene

From Square One.

The brand-building process starts with a deep dive into The Metropole Bangkok's identity. Through collaborative discussions, we define their specific needs and objectives. We conduct thorough research and use these insights to craft exceptional work that authentically captures the brand's essence and aligns seamlessly with their business theme.

Stationery

More Than Motifs.

We brought the graphic to life by designing all stationery with intricate precision patterns. The logo and surrounding elements are meticulously placed, ensuring brand consistency across all applications and reminding customers of the unique ambiance experienced during their stay.

Sphere Agency Case Study
Sphere Agency Case Study
Sphere Agency Case Study
Sphere Agency Case Study
Sphere Agency Case Study
Sphere Agency Case Study
Sphere Agency Case Study

BACKGROUND

Authentic Handcraft.

In today's competitive market, businesses must build strong brands and effectively communicate their value. To this end, The Metropole Bangkok has developed a unique brand narrative that goes beyond traditional marketing. We craft compelling storylines and then design a suite of creative assets that perfectly align with this narrative, ensuring it's seamlessly integrated into every aspect of the hotel experience.

Service

Experiences

Completion date

2024

Sphere Agency Case Study

Brand Story

Start Your Own Tale.

We created “The Memoirs of Meiying,” a theme exploring Meiying's life in 1920s Shanghai. Influenced by Chinese traditions and Western culture, her romance with Martin symbolizes this fusion. After Martin leaves, Meiying draws comfort and inspiration from her family's silk trade, using her memories to drive its success.

Sphere Agency Case Study

Graphic Design

Design of Iconic.

The Metropole Bangkok's graphic identity is a visual embodiment of the brand's core values, encapsulating the essence of Meiying's story through a fusion of Chinese and Western traditions. It exudes luxury, sophistication, and timeless elegance, hallmarks of this esteemed establishment.

Sphere Agency Case Study

The Metropole will pulsate with a dynamic blend of authentic Chinese traditions and Western influences, mirroring the vibrant atmosphere of 1920s Shanghai. We strive to create an environment where customers feel comfortable and completely rejuvenated upon entering.

Sphere Agency Case Study

Results

Beyond Exceptional.

The theme "The Memoirs of Meiying" effectively evokes a sense of relaxation while subtly showcasing the intriguing blend of Chinese and Western cultures. This theme, coupled with the thoughtful design, seamlessly integrates into every aspect of the guest experience, creating a lasting impression that resonates deeply with customer memories.

Behind the Scene

From Square One.

The brand-building process starts with a deep dive into The Metropole Bangkok's identity. Through collaborative discussions, we define their specific needs and objectives. We conduct thorough research and use these insights to craft exceptional work that authentically captures the brand's essence and aligns seamlessly with their business theme.

Stationery

More Than Motifs.

We brought the graphic to life by designing all stationery with intricate precision patterns. The logo and surrounding elements are meticulously placed, ensuring brand consistency across all applications and reminding customers of the unique ambiance experienced during their stay.

Sphere Agency Case Study
Sphere Agency Case Study
Sphere Agency Case Study
Sphere Agency Case Study
Sphere Agency Case Study
Sphere Agency Case Study
Sphere Agency Case Study

BACKGROUND

Authentic Handcraft.

In today's competitive market, businesses must build strong brands and effectively communicate their value. To this end, The Metropole Bangkok has developed a unique brand narrative that goes beyond traditional marketing. We craft compelling storylines and then design a suite of creative assets that perfectly align with this narrative, ensuring it's seamlessly integrated into every aspect of the hotel experience.

Service

Experiences

Completion date

2024

Sphere Agency Case Study

Brand Story

Start Your Own Tale.

We created “The Memoirs of Meiying,” a theme exploring Meiying's life in 1920s Shanghai. Influenced by Chinese traditions and Western culture, her romance with Martin symbolizes this fusion. After Martin leaves, Meiying draws comfort and inspiration from her family's silk trade, using her memories to drive its success.

Sphere Agency Case Study

Graphic Design

Design of Iconic.

The Metropole Bangkok's graphic identity is a visual embodiment of the brand's core values, encapsulating the essence of Meiying's story through a fusion of Chinese and Western traditions. It exudes luxury, sophistication, and timeless elegance, hallmarks of this esteemed establishment.

Sphere Agency Case Study

The Metropole will pulsate with a dynamic blend of authentic Chinese traditions and Western influences, mirroring the vibrant atmosphere of 1920s Shanghai. We strive to create an environment where customers feel comfortable and completely rejuvenated upon entering.

Sphere Agency Case Study

Results

Beyond Exceptional.

The theme "The Memoirs of Meiying" effectively evokes a sense of relaxation while subtly showcasing the intriguing blend of Chinese and Western cultures. This theme, coupled with the thoughtful design, seamlessly integrates into every aspect of the guest experience, creating a lasting impression that resonates deeply with customer memories.

Behind the Scene

From Square One.

The brand-building process starts with a deep dive into The Metropole Bangkok's identity. Through collaborative discussions, we define their specific needs and objectives. We conduct thorough research and use these insights to craft exceptional work that authentically captures the brand's essence and aligns seamlessly with their business theme.

Stationery

More Than Motifs.

We brought the graphic to life by designing all stationery with intricate precision patterns. The logo and surrounding elements are meticulously placed, ensuring brand consistency across all applications and reminding customers of the unique ambiance experienced during their stay.

Sphere Agency Case Study
Sphere Agency Case Study
Sphere Agency Case Study
Sphere Agency Case Study
Sphere Agency Case Study
Sphere Agency Case Study
Sphere Agency Case Study

BACKGROUND

Authentic Handcraft.

In today's competitive market, businesses must build strong brands and effectively communicate their value. To this end, The Metropole Bangkok has developed a unique brand narrative that goes beyond traditional marketing. We craft compelling storylines and then design a suite of creative assets that perfectly align with this narrative, ensuring it's seamlessly integrated into every aspect of the hotel experience.

Service

Experiences

Completion date

2024

Sphere Agency Case Study

Brand Story

Start Your Own Tale.

We created “The Memoirs of Meiying,” a theme exploring Meiying's life in 1920s Shanghai. Influenced by Chinese traditions and Western culture, her romance with Martin symbolizes this fusion. After Martin leaves, Meiying draws comfort and inspiration from her family's silk trade, using her memories to drive its success.

Sphere Agency Case Study

Graphic Design

Design of Iconic.

The Metropole Bangkok's graphic identity is a visual embodiment of the brand's core values, encapsulating the essence of Meiying's story through a fusion of Chinese and Western traditions. It exudes luxury, sophistication, and timeless elegance, hallmarks of this esteemed establishment.

Sphere Agency Case Study

The Metropole will pulsate with a dynamic blend of authentic Chinese traditions and Western influences, mirroring the vibrant atmosphere of 1920s Shanghai. We strive to create an environment where customers feel comfortable and completely rejuvenated upon entering.

Sphere Agency Case Study

Results

Beyond Exceptional.

The theme "The Memoirs of Meiying" effectively evokes a sense of relaxation while subtly showcasing the intriguing blend of Chinese and Western cultures. This theme, coupled with the thoughtful design, seamlessly integrates into every aspect of the guest experience, creating a lasting impression that resonates deeply with customer memories.

Behind the Scene

From Square One.

The brand-building process starts with a deep dive into The Metropole Bangkok's identity. Through collaborative discussions, we define their specific needs and objectives. We conduct thorough research and use these insights to craft exceptional work that authentically captures the brand's essence and aligns seamlessly with their business theme.

Stationery

More Than Motifs.

We brought the graphic to life by designing all stationery with intricate precision patterns. The logo and surrounding elements are meticulously placed, ensuring brand consistency across all applications and reminding customers of the unique ambiance experienced during their stay.

Sphere Agency Case Study
Sphere Agency Case Study
Sphere Agency Case Study
Sphere Agency Case Study
Sphere Agency Case Study
Sphere Agency Case Study

An Advertising Agency & Production House for Brands That Strive Forward.

©

2025

 Sphere Agency a Spektra Company. All Rights Reserved. Privacy Policy.

English

|

ไทย

An Advertising Agency & Production House for Brands That Strive Forward.

©

2025

Sphere Agency a Spektra Company. All Rights Reserved. Privacy Policy.

English

|

ไทย

An Advertising Agency & Production House for Brands That Strive Forward.

©

2025

 Sphere Agency a Spektra Company. All Rights Reserved. Privacy Policy.

English

|

ไทย

An Advertising Agency & Production House for Brands That Strive Forward.

©

2025

 Sphere Agency a Spektra Company. All Rights Reserved. Privacy Policy.

English

|

ไทย