Being a social media marketer is not easy. It’s not just about posting a photo mindlessly, a good business account that captures the viewer’s attention requires thoughtful placement and nice artwork flows in an album. Doing this right can make your products or services stand out and become more appealing to the target audience.

Finding the right size for your Facebook photos can be frustrating sometimes, especially for some of you start-up entrepreneurs who manage Facebook Business Account by yourselves. So here’s an updated Facebook Size Guide for Photo Posts for the 2023 layout. See also our Instagram Size Guide here.

Facebook Page Cover & Profile Photo

Let’s start with your business profile pictures and Facebook banner size. The recommended size for a profile photo is 180 x 180 pixels (displayed 170 x 170 pixels on Desktop). However, you can simply use the crop tool to easily resize your profile pictures as well.

Then we move up to the Facebook fanpage cover aka. the banner image, which is a little more tricky. The size has changed a bit since the last update. The whole image can fit 851 x 315 pixels and anything less will be stretch, but it is highly recommended to cram your most important information into the ‘Mobile Save Area’ at 560 x 312 pixels so that it still looks good on your mobile devices. But if you want better quality, use an image that’s at least 1800 x 704 pixels.

Tips: A new slideshow feature has been added for Facebook fanpage cover. You can now select up to 5 photos that rotate and also have a dynamically generated version that lets Facebook choose the photos based on what’s performing well and based on the activity on your page. You can turn this feature on or off using the switch at the top right of the slideshow editing screen. 

Facebook Group Cover Image Size

For dealers based in private groups, the best Facebook Group Cover Image Size is 1640 x 922 pixels.

Facebook Event Cover Photo Size

For extroverted online merchants, the best Facebook Event Cover Photo Size is 1200 x 628 pixels.

Single Post Facebook Photo Size

Facebook photo size is limited to 2048 x 2048 pixels. But usually, we don’t post a standard image that big anyway, as it can be a pain for your phone and takes a long time to load. So, what’s the best photo size for Facebook single posts?

1. Square Image

Ratio | 1:1

Size | 1200 x 1200 pixels

Probably the most used Facebook post size. The best thing about this is that you can share it on Instagram right away, as it also uses 1:1 ratio.

2. Vertical Image

Ratio | 4:5

Size | 960 x 1200 pixels

Although not as often used as the square ratio, vertical images can give the audience a little bit of surprise factor and potentially grab their attention, as they need to scroll their fingers multiple times to get past this Facebook photo size.

3. Horizontal Image

Ratio | 4:3

Size | 1200 x 630 pixels

Horizontal images are quite popular and easy to post. You can also try images with 16:9 ratio at size 1920 x 1080 pixels to give it a more cinematic touch.

4. Shared Image

Recommended Size | 1200 x 630 pixels

A shared image is probably the most common form of sharing on Facebook. It can spread out to your followers new’s feed quite easily and stays on your timeline.

5. Shared Link

Recommended Size | 1200 x 628 pixels

Link sharing is super easy and can get your website link very far. It’s similar to posting a shared image, with more space to work your content on.

6. Highlighted Image

Recommended Size | 1200 x 717 pixels

Highlight image is a place to celebrate your business milestones. Anniversary? Hitting a million subs? The highlight image will be pinned on the top of your page, and take a bit more space than a shared link or image.

Facebook Multiple Photo Size Guide

2 Photos Horizontal Album Post

1. Ratio 2:1 | Size 1600 x 800 pixels

2. Ratio 2:1 | Size 1600 x 800 pixels

2 Photos Vertical Album Post

1. Ratio 1:2 | Size 800 x 1600 pixels

2. Ratio 1:2 | Size 800 x 1600 pixels

2 Photos Square Album Post

1. Ratio 1:1 | Size 1200 x 1200 pixels

2. Ratio 1:1 | Size 1200 x 1200 pixels

3 Photos with Horizontal Hero Image

1. Ratio 2:1 | Size 1080 x 540 pixels

2. Ratio 1:1 | Size 1080 x 1080 pixels

3. Ratio 1:1 | Size 1080 x 1080 pixels

3 Photos with Vertical Hero Image

1. Ratio 1:2 | Size 540 x 1080 pixels

2. Ratio 1:1 | Size 1080 x 1080 pixels

3. Ratio 1:1 | Size 1080 x 1080 pixels

4 Photos with Horizontal Hero Image

1. Ratio 3:2 | Size 1080 x 720 pixels

2. Ratio 1:1 | Size 1080 x 1080 pixels

3. Ratio 1:1 | Size 1080 x 1080 pixels

4. Ratio 1:1 | Size 1080 x 1080 pixels

4 Photos with Vertical Hero Image

1. Ratio 2:3 | Size 540 x 1080 pixels

2. Ratio 1:1 | Size 1080 x 1080 pixels

3. Ratio 1:1 | Size 1080 x 1080 pixels

4. Ratio 1:1 | Size 1080 x 1080 pixels

4 Square Photos Album

1. Ratio 1:1 | Size 1080 x 1080 pixels

2. Ratio 1:1 | Size 1080 x 1080 pixels

3. Ratio 1:1 | Size 1080 x 1080 pixels

4. Ratio 1:1 | Size 1080 x 1080 pixels

Facebook Story Size for Mobile

This feature is designed to prioritize mobile users. As a Facebook Story takes up the entire screen, so the recommended size for a Facebook Story image is 1,080 x 1,920 pixels.

Facebook Shop Product Size

Product images on Facebook Shops display in square (1:1) format. The minimum image size is 500 x 500 px. We recommend 1024 x 1024 px for best quality. For single image ads: Images display at a 1.91:1 aspect ratio.

Summary

So that’s it, our updated Facebook Size Guide for Photo Posts for the 2023 layout. Using the right size and placement can surely make your business page more appealing and helps with your social media marketing strategies big time. Next time we’ll talk about the size guideline for other social media platforms, so stay tuned.

Frequently Asked Questions

How Do Facebook Images Work?

Facebook video and photo sizes have varying dimensions depending on the orientation of the photo and tool it's being posted with.

What is Aspect Ratio?

Aspect ratio refers to the width of a picture in relation to its height. It's expressed as a ratio, like 4:5 or 9:16, where the first digit represents the width and the second digit represents height.

What is size?

Size (or resolution) refers to the number of pixels that make up the width and height of your photo or video.

Can Facebook ads be square?

Now Facebook allows usage of square images for Ads both on Facebook and on Instagram.

Is square video better for Facebook?

Square formatted videos are a versatile choice for Facebook, Instagram and Twitter. They fill the screen more and will be more engaging for viewers on both desktop and mobile devices.

How do I create a Facebook account for my business?

If you are looking to create a Business Account, you can read our guide to Facebook Business Suite in this article.

Fed Up With Facebook Size Headaches?

Don’t want to go through all this sizing and placement yourself? Our team at Sphere Agency is here to help you manage your Facebook business account with creative and compelling content. See our Social Media Marketing Services and Contact Us today!