Siam Motors

Calendar 2024

Siam Motors Group has established itself as a leader in providing top-tier products that serve various facets of daily life in Thailand. Renowned for their commitment to quality, SMG’s portfolio includes prominent brands such as Nissan, Komatsu machinery, Hitachi elevator and escalator, Daikin air-conditioner, Yamaha musical instruments, GS Battery, KYB shock absorbers, and a range of other automotive parts.

Siam Motors

Calendar 2024

Siam Motors Group has established itself as a leader in providing top-tier products that serve various facets of daily life in Thailand. Renowned for their commitment to quality, SMG’s portfolio includes prominent brands such as Nissan, Komatsu machinery, Hitachi elevator and escalator, Daikin air-conditioner, Yamaha musical instruments, GS Battery, KYB shock absorbers, and a range of other automotive parts.

Siam Motors

Calendar 2024

Siam Motors Group has established itself as a leader in providing top-tier products that serve various facets of daily life in Thailand. Renowned for their commitment to quality, SMG’s portfolio includes prominent brands such as Nissan, Komatsu machinery, Hitachi elevator and escalator, Daikin air-conditioner, Yamaha musical instruments, GS Battery, KYB shock absorbers, and a range of other automotive parts.

Sphere Agency Case Study

BACKGROUND

SMG Odyssey: Building Tomorrow, Today.

Siam Motors Group once again collaborated with Sphere Agency to design their annual calendar, showcasing their enduring commitment to innovation and excellence. For over sixty years, SMG has dedicated itself to serving Thai society with world-class products, and this tradition continues in the 2024 calendar. The theme for 2024, "SMG Odyssey," draws inspiration from the realms of imagination and cinematic wonders like "2001: A Space Odyssey - 1968." The calendar highlights SMG’s leadership in integrating AI into the automotive industry, transforming vehicles into intelligent marvels.

Service

Experiences

Completion date

December 2023

Sphere Agency Case Study

COLLATERALS

Pioneering Creativity With AI.

Our objective was to accentuate the groundbreaking advancements of Siam Motors Group by blending generative AI artwork with classical art inspirations. This fusion emphasizes SMG’s role in pushing the boundaries of automotive innovation and technology.

Sphere Agency Case Study
Sphere Agency Case Study
Sphere Agency Case Study

The calendar art is inspired by iconic pieces such as "Louvre Museum, I, M. Pei, 1793," "Spring Morning in the Han Palace, Qiu Ying, 1552," and "The Starry Night, Vincent van Gogh, 1889." These timeless masterpieces, reimagined through AI, signify SMG’s devotion to merging artistic heritage with modern technological prowess.

Sphere Agency Case Study
Sphere Agency Case Study

Behind the Scene

Unveiling a Visionary Journey.

Inspired by Siam Motors Group’s mission to pioneer future-ready solutions, we incorporated generative AI technology to create a series of unique and captivating calendar designs. This approach not only reflects SMG’s innovative spirit but also their unwavering dedication to advancement and excellence. By leveraging AI-generated visuals, we crafted an interactive narrative that allows employees and stakeholders to experience the blend of art and technology. The result is a calendar that not only decorates workspaces but also sparks conversations about the potential of AI in everyday life.

Sphere Agency Case Study

RESULTS

A Vision realized.

The 2024 calendar has elevated Siam Motors Group’s workplace aesthetics, serving as a daily reminder of SMG’s commitment to innovation and excellence. Displayed proudly on desks, the calendar symbolizes SMG’s journey from fiction to reality, embodying the future of intelligent automotive solutions. Through "SMG Odyssey," Siam Motors Group continues to inspire and lead, showcasing how human ingenuity transforms visionary ideas into tangible innovations. This calendar stands as a testament to their promise of building tomorrow, today.

Sphere Agency Case Study
Sphere Agency Case Study

BACKGROUND

SMG Odyssey: Building Tomorrow, Today.

Siam Motors Group once again collaborated with Sphere Agency to design their annual calendar, showcasing their enduring commitment to innovation and excellence. For over sixty years, SMG has dedicated itself to serving Thai society with world-class products, and this tradition continues in the 2024 calendar. The theme for 2024, "SMG Odyssey," draws inspiration from the realms of imagination and cinematic wonders like "2001: A Space Odyssey - 1968." The calendar highlights SMG’s leadership in integrating AI into the automotive industry, transforming vehicles into intelligent marvels.

Service

Experiences

Completion date

December 2023

Sphere Agency Case Study

COLLATERALS

Pioneering Creativity With AI.

Our objective was to accentuate the groundbreaking advancements of Siam Motors Group by blending generative AI artwork with classical art inspirations. This fusion emphasizes SMG’s role in pushing the boundaries of automotive innovation and technology.

Sphere Agency Case Study
Sphere Agency Case Study
Sphere Agency Case Study

The calendar art is inspired by iconic pieces such as "Louvre Museum, I, M. Pei, 1793," "Spring Morning in the Han Palace, Qiu Ying, 1552," and "The Starry Night, Vincent van Gogh, 1889." These timeless masterpieces, reimagined through AI, signify SMG’s devotion to merging artistic heritage with modern technological prowess.

Sphere Agency Case Study
Sphere Agency Case Study

Behind the Scene

Unveiling a Visionary Journey.

Inspired by Siam Motors Group’s mission to pioneer future-ready solutions, we incorporated generative AI technology to create a series of unique and captivating calendar designs. This approach not only reflects SMG’s innovative spirit but also their unwavering dedication to advancement and excellence. By leveraging AI-generated visuals, we crafted an interactive narrative that allows employees and stakeholders to experience the blend of art and technology. The result is a calendar that not only decorates workspaces but also sparks conversations about the potential of AI in everyday life.

Sphere Agency Case Study

RESULTS

A Vision realized.

The 2024 calendar has elevated Siam Motors Group’s workplace aesthetics, serving as a daily reminder of SMG’s commitment to innovation and excellence. Displayed proudly on desks, the calendar symbolizes SMG’s journey from fiction to reality, embodying the future of intelligent automotive solutions. Through "SMG Odyssey," Siam Motors Group continues to inspire and lead, showcasing how human ingenuity transforms visionary ideas into tangible innovations. This calendar stands as a testament to their promise of building tomorrow, today.

Sphere Agency Case Study
Sphere Agency Case Study

BACKGROUND

SMG Odyssey: Building Tomorrow, Today.

Siam Motors Group once again collaborated with Sphere Agency to design their annual calendar, showcasing their enduring commitment to innovation and excellence. For over sixty years, SMG has dedicated itself to serving Thai society with world-class products, and this tradition continues in the 2024 calendar. The theme for 2024, "SMG Odyssey," draws inspiration from the realms of imagination and cinematic wonders like "2001: A Space Odyssey - 1968." The calendar highlights SMG’s leadership in integrating AI into the automotive industry, transforming vehicles into intelligent marvels.

Service

Experiences

Completion date

December 2023

Sphere Agency Case Study

COLLATERALS

Pioneering Creativity With AI.

Our objective was to accentuate the groundbreaking advancements of Siam Motors Group by blending generative AI artwork with classical art inspirations. This fusion emphasizes SMG’s role in pushing the boundaries of automotive innovation and technology.

Sphere Agency Case Study
Sphere Agency Case Study
Sphere Agency Case Study

The calendar art is inspired by iconic pieces such as "Louvre Museum, I, M. Pei, 1793," "Spring Morning in the Han Palace, Qiu Ying, 1552," and "The Starry Night, Vincent van Gogh, 1889." These timeless masterpieces, reimagined through AI, signify SMG’s devotion to merging artistic heritage with modern technological prowess.

Sphere Agency Case Study
Sphere Agency Case Study

Behind the Scene

Unveiling a Visionary Journey.

Inspired by Siam Motors Group’s mission to pioneer future-ready solutions, we incorporated generative AI technology to create a series of unique and captivating calendar designs. This approach not only reflects SMG’s innovative spirit but also their unwavering dedication to advancement and excellence. By leveraging AI-generated visuals, we crafted an interactive narrative that allows employees and stakeholders to experience the blend of art and technology. The result is a calendar that not only decorates workspaces but also sparks conversations about the potential of AI in everyday life.

Sphere Agency Case Study

RESULTS

A Vision realized.

The 2024 calendar has elevated Siam Motors Group’s workplace aesthetics, serving as a daily reminder of SMG’s commitment to innovation and excellence. Displayed proudly on desks, the calendar symbolizes SMG’s journey from fiction to reality, embodying the future of intelligent automotive solutions. Through "SMG Odyssey," Siam Motors Group continues to inspire and lead, showcasing how human ingenuity transforms visionary ideas into tangible innovations. This calendar stands as a testament to their promise of building tomorrow, today.

Sphere Agency Case Study
Sphere Agency Case Study

BACKGROUND

SMG Odyssey: Building Tomorrow, Today.

Siam Motors Group once again collaborated with Sphere Agency to design their annual calendar, showcasing their enduring commitment to innovation and excellence. For over sixty years, SMG has dedicated itself to serving Thai society with world-class products, and this tradition continues in the 2024 calendar. The theme for 2024, "SMG Odyssey," draws inspiration from the realms of imagination and cinematic wonders like "2001: A Space Odyssey - 1968." The calendar highlights SMG’s leadership in integrating AI into the automotive industry, transforming vehicles into intelligent marvels.

Service

Experiences

Completion date

December 2023

Sphere Agency Case Study

COLLATERALS

Pioneering Creativity With AI.

Our objective was to accentuate the groundbreaking advancements of Siam Motors Group by blending generative AI artwork with classical art inspirations. This fusion emphasizes SMG’s role in pushing the boundaries of automotive innovation and technology.

Sphere Agency Case Study
Sphere Agency Case Study
Sphere Agency Case Study

The calendar art is inspired by iconic pieces such as "Louvre Museum, I, M. Pei, 1793," "Spring Morning in the Han Palace, Qiu Ying, 1552," and "The Starry Night, Vincent van Gogh, 1889." These timeless masterpieces, reimagined through AI, signify SMG’s devotion to merging artistic heritage with modern technological prowess.

Sphere Agency Case Study
Sphere Agency Case Study

Behind the Scene

Unveiling a Visionary Journey.

Inspired by Siam Motors Group’s mission to pioneer future-ready solutions, we incorporated generative AI technology to create a series of unique and captivating calendar designs. This approach not only reflects SMG’s innovative spirit but also their unwavering dedication to advancement and excellence. By leveraging AI-generated visuals, we crafted an interactive narrative that allows employees and stakeholders to experience the blend of art and technology. The result is a calendar that not only decorates workspaces but also sparks conversations about the potential of AI in everyday life.

Sphere Agency Case Study

RESULTS

A Vision realized.

The 2024 calendar has elevated Siam Motors Group’s workplace aesthetics, serving as a daily reminder of SMG’s commitment to innovation and excellence. Displayed proudly on desks, the calendar symbolizes SMG’s journey from fiction to reality, embodying the future of intelligent automotive solutions. Through "SMG Odyssey," Siam Motors Group continues to inspire and lead, showcasing how human ingenuity transforms visionary ideas into tangible innovations. This calendar stands as a testament to their promise of building tomorrow, today.

Sphere Agency Case Study

An Advertising Agency & Production House for Brands That Strive Forward.

An Advertising Agency & Production House for Brands That Strive Forward.

An Advertising Agency & Production House for Brands That Strive Forward.

An Advertising Agency & Production House for Brands That Strive Forward.