Siam Motors
Calendar 2022
Siam Motors Group has consistently developed a myriad of world-class quality products to serve Thai customers in different aspects of daily life, well-known as leading brands, namely, Nissan, Komatsu machinery, Hitachi elevator and escalator, Daikin air-conditioner, Yamaha musical instrument, GS Battery, KYB shock up and other auto parts.
Siam Motors
Calendar 2022
Siam Motors Group has consistently developed a myriad of world-class quality products to serve Thai customers in different aspects of daily life, well-known as leading brands, namely, Nissan, Komatsu machinery, Hitachi elevator and escalator, Daikin air-conditioner, Yamaha musical instrument, GS Battery, KYB shock up and other auto parts.
Siam Motors
Calendar 2022
Siam Motors Group has consistently developed a myriad of world-class quality products to serve Thai customers in different aspects of daily life, well-known as leading brands, namely, Nissan, Komatsu machinery, Hitachi elevator and escalator, Daikin air-conditioner, Yamaha musical instrument, GS Battery, KYB shock up and other auto parts.
BACKGROUND
Melding Realities.
Since 1952, Siam Motors Group has evolved from a humble family business into a reputable conglomerate with consistent technology advancement, contributing to Thailand’s and the world’s economy. Siam Motors Group endeavors to elevate their business alongside Thai society. Siam Motors Group approached us to design their yearly calendar to encapsulate their values and unwavering commitment to society’s advancement. Our aim was to create an experience that captures a world beyond reality, blending the offline and online world while prioritizing impactful visualization. The concept of ‘Elevating Society’ was introduced to mark the unprecedented breakthroughs of Siam Motors Group over 70 years and prove its commitment to innovation. The concept will be presented through the vivid coloured papercut design, with an implication of Augmented Reality (AR) to elevate the storytelling experience while showcasing the cutting edge technology of the digital era.
Service
Experiences
Completion date
December 2021
COLLATERALS
A Myriad of Elements.
The design creates an interactive augmented reality experience on Instagram using a QR code scan, captivating the audience with real life images in a unique and exciting way. By using AR Filters on Instagram, there is an opportunity for users to connect the offline and online world, and share this with their close friends and family.
The AR Filter on Instagram elevates storytelling by bringing elements to life. Utilizing the augmented reality filter with the paper-cut design also enables engaging visualization, which adds dynamic and draws a connection between the real and virtual world. Furthermore, Siam Motors Group Calendar embraces the charm of each brand and poses as a gimmick to create a memorable virtual experience. As this marks a significant milestone, the interactive experience displays fun, creativity and innovation to celebrate Siam Motors Group’s special occasion.
BEHIND THE SCENE
Amplifying the Vision.
Channeling inspiration from Siam Motors Group’s dedication to creating innovative leaders with solid core values, the vivid colored papercut design, coupled with Augmented Reality experience on instagram, represents the advancement of the digital era as well as the commitment to growth. Creating an interactive experience enables our audience to view objects in real environments which represents Siam Motors Group’s forward thinking. The augmented reality filter on instagram gave our design a flair for storytelling in a way that allows people to connect with and share their experiences.
RESULTS
Elevating Society.
By leveraging new technologies like the Augmented Reality Filter integrated with the vivid colour papercut design, our work aims to cultivate opportunities for excitement and joy to be shared on instagram and connect with people on a wide scale. It also aims to provide a richer experience for people by telling a story that enables connection in a creative and innovative way. By using both techniques simultaneously, the 3D effect is amplified, bringing more life into our design.
BACKGROUND
Melding Realities.
Since 1952, Siam Motors Group has evolved from a humble family business into a reputable conglomerate with consistent technology advancement, contributing to Thailand’s and the world’s economy. Siam Motors Group endeavors to elevate their business alongside Thai society. Siam Motors Group approached us to design their yearly calendar to encapsulate their values and unwavering commitment to society’s advancement. Our aim was to create an experience that captures a world beyond reality, blending the offline and online world while prioritizing impactful visualization. The concept of ‘Elevating Society’ was introduced to mark the unprecedented breakthroughs of Siam Motors Group over 70 years and prove its commitment to innovation. The concept will be presented through the vivid coloured papercut design, with an implication of Augmented Reality (AR) to elevate the storytelling experience while showcasing the cutting edge technology of the digital era.
Service
Experiences
Completion date
December 2021
COLLATERALS
A Myriad of Elements.
The design creates an interactive augmented reality experience on Instagram using a QR code scan, captivating the audience with real life images in a unique and exciting way. By using AR Filters on Instagram, there is an opportunity for users to connect the offline and online world, and share this with their close friends and family.
The AR Filter on Instagram elevates storytelling by bringing elements to life. Utilizing the augmented reality filter with the paper-cut design also enables engaging visualization, which adds dynamic and draws a connection between the real and virtual world. Furthermore, Siam Motors Group Calendar embraces the charm of each brand and poses as a gimmick to create a memorable virtual experience. As this marks a significant milestone, the interactive experience displays fun, creativity and innovation to celebrate Siam Motors Group’s special occasion.
BEHIND THE SCENE
Amplifying the Vision.
Channeling inspiration from Siam Motors Group’s dedication to creating innovative leaders with solid core values, the vivid colored papercut design, coupled with Augmented Reality experience on instagram, represents the advancement of the digital era as well as the commitment to growth. Creating an interactive experience enables our audience to view objects in real environments which represents Siam Motors Group’s forward thinking. The augmented reality filter on instagram gave our design a flair for storytelling in a way that allows people to connect with and share their experiences.
RESULTS
Elevating Society.
By leveraging new technologies like the Augmented Reality Filter integrated with the vivid colour papercut design, our work aims to cultivate opportunities for excitement and joy to be shared on instagram and connect with people on a wide scale. It also aims to provide a richer experience for people by telling a story that enables connection in a creative and innovative way. By using both techniques simultaneously, the 3D effect is amplified, bringing more life into our design.
BACKGROUND
Melding Realities.
Since 1952, Siam Motors Group has evolved from a humble family business into a reputable conglomerate with consistent technology advancement, contributing to Thailand’s and the world’s economy. Siam Motors Group endeavors to elevate their business alongside Thai society. Siam Motors Group approached us to design their yearly calendar to encapsulate their values and unwavering commitment to society’s advancement. Our aim was to create an experience that captures a world beyond reality, blending the offline and online world while prioritizing impactful visualization. The concept of ‘Elevating Society’ was introduced to mark the unprecedented breakthroughs of Siam Motors Group over 70 years and prove its commitment to innovation. The concept will be presented through the vivid coloured papercut design, with an implication of Augmented Reality (AR) to elevate the storytelling experience while showcasing the cutting edge technology of the digital era.
Service
Experiences
Completion date
December 2021
COLLATERALS
A Myriad of Elements.
The design creates an interactive augmented reality experience on Instagram using a QR code scan, captivating the audience with real life images in a unique and exciting way. By using AR Filters on Instagram, there is an opportunity for users to connect the offline and online world, and share this with their close friends and family.
The AR Filter on Instagram elevates storytelling by bringing elements to life. Utilizing the augmented reality filter with the paper-cut design also enables engaging visualization, which adds dynamic and draws a connection between the real and virtual world. Furthermore, Siam Motors Group Calendar embraces the charm of each brand and poses as a gimmick to create a memorable virtual experience. As this marks a significant milestone, the interactive experience displays fun, creativity and innovation to celebrate Siam Motors Group’s special occasion.
BEHIND THE SCENE
Amplifying the Vision.
Channeling inspiration from Siam Motors Group’s dedication to creating innovative leaders with solid core values, the vivid colored papercut design, coupled with Augmented Reality experience on instagram, represents the advancement of the digital era as well as the commitment to growth. Creating an interactive experience enables our audience to view objects in real environments which represents Siam Motors Group’s forward thinking. The augmented reality filter on instagram gave our design a flair for storytelling in a way that allows people to connect with and share their experiences.
RESULTS
Elevating Society.
By leveraging new technologies like the Augmented Reality Filter integrated with the vivid colour papercut design, our work aims to cultivate opportunities for excitement and joy to be shared on instagram and connect with people on a wide scale. It also aims to provide a richer experience for people by telling a story that enables connection in a creative and innovative way. By using both techniques simultaneously, the 3D effect is amplified, bringing more life into our design.
BACKGROUND
Melding Realities.
Since 1952, Siam Motors Group has evolved from a humble family business into a reputable conglomerate with consistent technology advancement, contributing to Thailand’s and the world’s economy. Siam Motors Group endeavors to elevate their business alongside Thai society. Siam Motors Group approached us to design their yearly calendar to encapsulate their values and unwavering commitment to society’s advancement. Our aim was to create an experience that captures a world beyond reality, blending the offline and online world while prioritizing impactful visualization. The concept of ‘Elevating Society’ was introduced to mark the unprecedented breakthroughs of Siam Motors Group over 70 years and prove its commitment to innovation. The concept will be presented through the vivid coloured papercut design, with an implication of Augmented Reality (AR) to elevate the storytelling experience while showcasing the cutting edge technology of the digital era.
Service
Experiences
Completion date
December 2021
COLLATERALS
A Myriad of Elements.
The design creates an interactive augmented reality experience on Instagram using a QR code scan, captivating the audience with real life images in a unique and exciting way. By using AR Filters on Instagram, there is an opportunity for users to connect the offline and online world, and share this with their close friends and family.
The AR Filter on Instagram elevates storytelling by bringing elements to life. Utilizing the augmented reality filter with the paper-cut design also enables engaging visualization, which adds dynamic and draws a connection between the real and virtual world. Furthermore, Siam Motors Group Calendar embraces the charm of each brand and poses as a gimmick to create a memorable virtual experience. As this marks a significant milestone, the interactive experience displays fun, creativity and innovation to celebrate Siam Motors Group’s special occasion.
BEHIND THE SCENE
Amplifying the Vision.
Channeling inspiration from Siam Motors Group’s dedication to creating innovative leaders with solid core values, the vivid colored papercut design, coupled with Augmented Reality experience on instagram, represents the advancement of the digital era as well as the commitment to growth. Creating an interactive experience enables our audience to view objects in real environments which represents Siam Motors Group’s forward thinking. The augmented reality filter on instagram gave our design a flair for storytelling in a way that allows people to connect with and share their experiences.
RESULTS
Elevating Society.
By leveraging new technologies like the Augmented Reality Filter integrated with the vivid colour papercut design, our work aims to cultivate opportunities for excitement and joy to be shared on instagram and connect with people on a wide scale. It also aims to provide a richer experience for people by telling a story that enables connection in a creative and innovative way. By using both techniques simultaneously, the 3D effect is amplified, bringing more life into our design.
An Advertising Agency & Production House for Brands That Strive Forward.
OFFICE
New Business
Nathsasi (Rin)
An Advertising Agency & Production House for Brands That Strive Forward.
OFFICE
New Business
Nathsasi (Rin)
An Advertising Agency & Production House for Brands That Strive Forward.
OFFICE
New Business
Nathsasi (Rin)
An Advertising Agency & Production House for Brands That Strive Forward.
OFFICE
New Business
Nathsasi (Rin)