More than 690 million professionals connect on LinkedIn. 93% of B2B marketers has rated it the number 1 platform for B2B leads generation, more than Facebook, Twitter, or blogging individually. Marketing on LinkedIn helps you engage a community of professionals that are most likely to drive revenue to your business.
There have been some interesting revelations about LinkedIn Marketing in recent years. 51% of companies acquired a B2C customer through LinkedIn. LinkedIn users have 2 times the spending power compared to average online audiences. It is responsible for 64% of all visits from social media channels to corporate websites. 50% of its users report they are more likely to buy from a company they engaged with on LinkedIn. It is undoubtedly a lead generation magnet for your business.
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LinkedIn offers a unique way to build relationships with your business partners and introduce new people to your products and services.
Account Creation + Branding
Business owners might be looking for advice on getting started with setting up LinkedIn profiles and accounts. Our services can ensure that social profiles work for the company, are SEO-friendly and perhaps even have some scheduled content to get them started in the first few weeks.
Creating marketing strategies for companies ensures that they have a plan set out and a good idea of what’s going to work for them. We spend time researching their audience and social keywords, as well as testing and analyzing different networks and types of content.
LinkedIn content needs to be engaging and encourage sharing to help companies spread their message. Creating content for clients using this “food pyramid example” can involve making graphics or videos, writing LinkedIn posts or blog posts, and sourcing shareable content to share from other brands and sources.
Getting the right time to post can be difficult and might be harder when dealing with an international audience. It’s not the hardest job, but scheduling content really makes things easier for our clients. A content calendar is often the best way to guide clients on when to post what – but still allowing the flexibility to change things if needed.
Research + Analysis
A relevance audit can also take a closer look at details like the language a company uses to communicate with its LinkedIn followers. It might also include research into which brands in the industry get their voices heard more.
Education + Consulting
LinkedIn can still be new for many business owners. Although social media might be used in their personal life, it’s a very different thing to using it for marketing purposes. We offer services that can guide our clients in the complicated world of LinkedIn marketing.
Real-time campaign management is one of the services we offer to help companies make the most of their LinkedIn marketing strategy. By keeping our finger on the pulse, we can observe what the client’s audience is discussing and look for opportunities for content creation.
Campaigns need to be flexible to keep up with the ever-changing world of social media. We make tweaks along the way to optimize your results. Together, we can determine the most effective social media strategy and campaign efforts for your business.
Paid LinkedIn Ads
Paid strategies can include audience analysis, ad graphic design, A/B testing, and more. This is an effective way to get immediate engagement.
Engage your audience in LinkedIn Messaging. We generate the most effective cold messages to reach your potential clients or job candidates.
We create simple PPC or CPM text ads that appear in LinkedIn to bring in potential leads or company candidates.
We plan and create ads automatically personalized to your Audience, catch their attention anywhere in their LinkedIn journey.
We design your LinkedIn marketing strategy adaptively around your goals and your audience’s expectations. We take a campaign-based approach in order to keep focus, and vary the content your audience consumes.
In-Depth Reporting. Your social strategist provides regular reports and data-driven insights to show you what’s working and why.
A/B Testing. Testing different approaches to your campaigns allows us to fine-tune a branded, engaging social strategy.
LinkedIn Marketing helps surface relevant content for quality leads in the target B2B market, effectively merging inbound strategy with cost-effective lead generation. This combination of a professional, active community, and the ability to precisely target the company’s messages, will ensure an unparalleled ROI at scale.