Powerful branding depends not only on aesthetic features of brand elements but on the details such as message and emotional appeal standing behind it.
Branding is a necessary part of setting up and positioning a business. Rebranding is an active action or reactive response to various situations a company may come across.
The process of branding or rebranding is not forcing a client towards a particular solution. Branding is understanding and being sensitive to the client brief, and finding possible solutions. If rebranding, the client brief might include problems that the current visual identity is creating. Perhaps the branding does not scale well. Maybe the colours or forms are not contrasting in digital applications. Maybe the logo is part of a trademark dispute, or the company has gone through a merger and name change.
Whatever the reason for rebranding, the approach remains the same. And we, as a reputable advertising agency in Thailand who specialises in this field, are here to walk with you through the branding journey.
Branding - Key Visual - Logo - Graphic - Website - Ecommerce - Digital Marketing - Lead Generation - Social Media - Google Ads - Facebook Ads - Google SEO - Content - Photography - Video Production - Live Stream - 3D Animation
Branding - Key Visual - Logo - Graphic - Packaging - Website - Ecommerce - Digital Marketing - Lead Generation - Social Media - Google AdWords - Facebook Ads - SEO - Content - Photography - Video Production - Live Stream
Sphere is creative branding agency with no boundaries. We research the company including informal stakeholder interviews, where we can understand the client, their industry, competitors, key points of leverage and understand any issues facing a company’s current branding and experience.
Vision + Mission
A brand is a story told consistently over time. What is in your future? During the first part of the workshop we will first consider what the future will look like for your business.
People don’t buy what you do. They buy why you do it. To understand the brands purpose we need to get to the ‘why’ behind it. We run dissect three questions. What are you offering? How are you unique? Why do you exist?
What are your three most important brand values? Don’t fall into the trap of clichés, (‘authentic’!) we find something unique for your brand.
Who are your three key audiences? Local / global / young / high-end we need to define exactly who your audiences are. This is where our expertise in digital marketing comes in.
We look into the personality of the brand, using brand personalty-sliders. Project specific considering which aspects of a personality are relevant, this tool helps us dig into the brand personality.
Finally, we get to grips with who the brand will sit alongside, who are the stronger brands within the market that we need to differentiate against. Including social media and with the help of digital agency.
It is the basic mark of brand identity, the most prominent symbol of brand image and the foundation of effective marketing strategy enabling its connection with the target audience.
Visual Elements Design
Companies often look for the ways of personalizing a brand and designers have a solution. Mascots are the custom design characters created to represent the brand in a quite symbolic way.
Various attributes can become a branded item depending on a type of a company. There are some common brand items which are used by different companies: business card, stationary, billboards, vehicle branding, etc.
Brand Manual Design
Traditionally, a style guide includes the explanation of the idea standing behind a logo as well as the presentation of a corporate color palette which can be used for different purposes.
We are excited to work with you to design packaging that will strengthen brand identity, build customer loyalty, and ultimately increase your sales. Bring us your ideas, and we’ll create packaging that delivers your company’s message and makes a strong impact on customers and sales.
The branding and rebranding process is a series of well-defined activities designed to develop a value system and communication framework for a business, resulting in a coherent brand identity and customer experience.
Sphere is an all in-house Digital Agency in Bangkok. We are well known as a leader of branding agency in Thailand for years. Our team is proficient in an array of brand management services that can help elevate and empower your product or organization. We work with you to build comprehensive, thoughtful, and purpose-driven brand identities and experience, and ultimately, increase sales. Let's talk about how our services can add value to your company.