Our previous article introduced you to LINE Official Account, one handy helper for online marketers. Today, we found another feature that will extend your LINE OA ability even further! A LINE Thailand statistics recorded that advertising via LINE Ads Platform can potentially lead 56 million customers to your brand. It also said that these ads could reach up to 95 Billion impressions per month. Let's get to know another great platform in the LINE business universe!
What Is LINE Ads Platform?
LINE Ads Platform (LAP) is an advertising platform from the most popular chat application in Thailand. You can place an advertisement on LAP by yourself or hire an agency for better results, as LAP offers some agency-only features inaccessible to ordinary folks.
They will appear on different pages scattered throughout the application, such as LINE Home Tab, LINE Chat List, LINE Voom, LINE Today, LINE Wallet, LINE Openchat, LINE Album or LINE Note. Each page has a unique ads placement. You can include a call to action button to stimulate engagement, be it adding your account as a friend or purchasing a product, whatever brings you closer to your business objective.
One of the LAP's unique features, which we assume you can not find anywhere else, is the Gain Friends Ads.
Gain Friends Ads helps you encourage interested users to follow your brand’s LINE Official Account to receive future news and promotions. This feature helps increase your customer base, facilitate closing sales, and drive revenue exponentially. The best thing is, you can design your own ad campaign and you only have to pay according to your advertising goals and budget.
Benefits of LINE Ads Platform
Choose your ads objective
You can optimize your objective for buying LINE ads. Having a clear goal in mind helps you run your campaign with better performance and consistency. LINE has run this down into four stages:
1. Brand Awareness
Reach and Frequency
You can choose the desired number of users reached and the frequency each of them sees your ads. You can do this only via the Agency Suite.
Website Visit
This option leads the audience to check out your website, see detailed brand info, or buy products and services. This is a great traffic driver for your website.
Video Views
This option helps drive your ad video view count. You can make a Call to Action button appear in your ad to increase the audience's chances to click on it.
Reach
You can connect and reach your target audience with large-format images or videos that will catch your target attention effectively.
Smart Channel Custom
This option helps you captivate your audience through LINE Chat List which is popular channel that can reach most of the users on the platform.
2. Increase customer base
Gain Friend
This ad helps attract the audience to the brand and tempt them into following your brand's LINE Official Account, increasing the following count and making it easy to send announcements to your audience.
App Install
This helps bring your audience into downloading or trying out your application, thus increasing the download count for your app.
3. Increase sales and stimulate engagement
Website Conversion
Your potential customers who are excited about your products and services can access your website to make the purchase. What you get is the usage data to work on marketing or advertising efforts in the future.
App Engagement
Stimulate application usage in the customer segment with your application installed, increasing app engagement like creating an account, playing minigames, or making a purchase.
4. Customer Retention
Dynamic Product Sales
This ad type helps you maintain your current customer base by catering to personalised ads which show relevant products to suit each person's behaviour. Note that this ad objective is only available in the agency suite.
Precise and fine-tuned audience targeting
The precision of audience targeting in LINE Ads Platform can be defined into five topics: age, gender, location, device, and interests. You can fine-tune each topic even further. For example, the location option lets you go down into subdistricts. This way, LAP helps you reach your target better.
You can also set up a customised Customer Audience by analysing Lookalike Audience with the data from your LINE Official Account, website, and application. LINE Ads Platform can help you tweak your options to create a persona similar to your current customers and extend your reach even further.
LAP also helps classify your customers to retargeting ads to tempt them back into converting ultimately.
LINE's data storage is neat and well-organized, so much so that you can work on it efficiently and in unexpected ways. Take this, for example; you can place ads targeting people who blocked your brand's LINE account to make them unblock and turn them into followers again.
Retargeting people who block you is another unique feature you can only find on LAP. But one thing to remember is that these people could be your former customer who already purchased or used your products. Showing them the same ads might end up in the same conclusion, so finding new ways to persuade them is crucial.
Variety of ad spending options to choose from
You can optimize ad types to best suit your objective.
1. Cost Per 1,000 Impressions (CPM)
CPM option supports your brand awareness and recognition. You only pay once per 1,000 impressions from the audience.
2. Cost Per Click (CPC)
CPC option is suitable for campaigns whose goal is conversion, focusing on website clickthrough and application download.
3. Cost Per Friend (CPF)
CPF is unique to this platform. Best suited for brands who aim to grow their followers to benefit in announcing news and promotions in the future.
4. Cost Per Video View (CPV)
CPV is suitable for brands that want to show their storytelling and increase video engagement with which this feature will require payment only when users watch your content.
5. Cost Per Action (CPA)
If you want to optimize for specific conversions and track your ROI precisely, here is the right tools. You will pay once user shopping or have any action on your platform.
6. Cost Per Install (CPI)
Pay only when your application gets downloaded, this option can increase your download number and acquire valuable users.
Updated Image & Video Sizes
We mentioned that LINE Ads could take 5 forms: images, videos, carousels, small images and animations. Each form can best suit each objective as follows.
1. Image
Reach and impression
Website traffic
Gain friend
App install
Website conversion
App engagement
Dynamic ads
We recommend 1:1 JPEG/PNG images at 1080*1080 pixels or 1200 x 628 pixels with less than 10 MB in size. The title can be 20 characters long and the description 75 characters long.
Image ads can be shown on any LINE sub-platform.
2. Video
Reach and impression
Website traffic
Video view
App install
Website conversion
App engagement
We recommend 1:1, 16:9, or 9:16 videos at 1080*1080, 1920*1080, and 1080*1920 pixels respectively. The file should not exceed 1 GB in size. The length can be between 5 seconds to 10 minutes. The title can be 20 characters long and the description 75 characters long.
Video ads can be shown on LINE Timeline, LINE Today, LINE Wallet only.
3. Carousel
Reach and impression
Website traffic
App install
Website conversion
App engagement
Carousels are more or less like image ads. The only differences are carousels can hold up to 10 images, the title can be 40 characters long, and they can be shown on LINE Home Tab, LINE VOOM and LINE Today only.
We recommend 1:1 JPEG/PNG images at 1080*1080 pixels with less than 10 MB in size. The title can be 20 characters long.
4. Small Images
We recommend 3:2 JPEG/PNG images at 600*400 pixels with less than 10 MB in size. The title can be 20 characters long.The title can be 20 characters, long title 1 can be 20 characters and long title 2 can be 17 characters. Also, it can be shown on LINE Home Tab, LINE Chat List and LINE OpenChat only.
5. Animations
We recommend 3:2 JPEG/PNG images at 600*400 pixels with less than 5 MB in size, length is 1-4 seconds and can contain only 5-20 frames. The title can be 20 characters long. The title can be 20 characters, long title 1 can be 20 characters and long title 2 can be 17 characters. Also, it can be shown on LINE Chat List only and can add CTA.
There are extended variations of advertising on LAP that you can test out if they suit your brand and adapt to help you reach your goals.
Frequently Asked Questions
Who uses LINE app?
LINE is widely used in a number of countries, including Japan, Taiwan, Thailand and Indonesia. It is now considered a super app with over 165 million monthly active users worldwide. Fun fact: LINE first started as a disaster response app during the 2011 Tohoku earthquake and tsunami.
Can I use Line for Business?
Line For Business is available to anyone. It's a great way to communicate with your customers and business connections, fans, and more! You can send messages through the app to your LINE and LINE@ friends.
What is a LINE Official Account?
LINE Official Accounts lets you create a business account and connect with your customers and fans. You can use data estimated from user trends on LINE to send targeted broadcasts, as well as link your own data and external systems.
Is LINE for Business free?
All LINE Official Accounts are free to create and use. But the Free plan has a limit on the number of messages that can be sent. LINE provides additional paid plans to suit their demands.
Why is LINE so popular?
LINE has a good reputation for its quality service and cute animated characters. This popularity has also made LINE to become the top-grossing app in Asia. LINE is more than just a service, it has become a powerful brand.
Does LINE sell your data?
In accordance with the fundamental principles, LINE will comply with its policies and will not collect data/information that is unrelated to the appropriate delivery of services, and will not mislead users or sell user data.
Is Line banned in China?
Most of the Western social media platforms are not accessible in China, including Facebook, Twitter, Instagram, Snapchat, YouTube and many others. China also blocks other instant messaging apps, such as FB Messenger, Line, Telegram, or Viber. The only exceptions are the Chinese apps WeChat or Weixin.
Need Help Getting Started on LINE Ads Platform?
If you have no idea how what to do or where to go on the LINE Ads platform, our team at Sphere Agency is here to help you plan strategic marketing and advertising campaigns that best suit this unique platform and thrive together. See our Digital Marketing Services and contact us today!
