Inspired by unwavering athletes who push beyond expectations, XOLO SPORTSWEAR tells a story of committed souls who aspire for perfection. With us, the brand is on its way to becoming the sportswear of choice for athletes, amateurs and professionals alike.
XOLO is a sportswear line that launched in 2019 designed for workouts and golf attire. This brainchild of a major sportswear brand in Thailand focuses on high-quality workout and golf attire pieces with exceptional comfort and performance. XOLO strives to become the new go-to line for athletes through sports sponsorships, photoshoots, and social media outreach.
In celebration of athletes competing in an international championship, the "Cross the Limit" collection was dedicated to their diligent effort to be at the top, breaking the boundaries of possibility. They forward this encouragement to all of us as we all know success doesn't come easy.
To refresh their brand image and prepare the way for the new collection, our team delivered a strong, fresh, and engaging brand experience that fit with the active community. The goal of the project is to show how XOLO can be used for more than just workouts. We focused on the quality and value of sportswear. The brand experience captures that energy and boldness in the new photoshoot.
The video production team translates the performance and aesthetic features of the sportswear into their product videos that the client can use on the brand's digital channels. The brand's athletic and lifestyle aspects are portrayed seamlessly in a bold format.
We have provided the brand with an official online store in two languages, English and Thai. It's also a search engine optimized to bring more organic traffic to help the brand's good to be accessible to everyone anywhere and everywhere.
We help brands grow by creating engaging content that appeals to their niche audiences. Our aim for XOLO was to inspire people to take action towards achieving goals they have set out for themselves. To do so, we needed partners who could help us tell the stories behind each piece of clothing. We found them in the form of fitness enthusiasts from various backgrounds. We connected with a broader audience, shared their interests, and created an authentic story to show what it means to live your best life through sport.