UNIQLO is a clothing apparel company, which was originally founded in Yamaguchi, Japan in 1949 as a textiles manufacturer. Now it is a global brand with over 1000 stores around the world. Redefining clothing, with a focus on quality and textiles which has been unwavered since the company's origins in 1949.
Curating the brand’s social experience for its target audience meant offering users a breadth of content that showcased more nontraditional uses for UNIQLO. Easy visually to feel the product value beyond that of a clothing and then shared across the brand’s social media channels to generate organic user reach.