Tops Online is an online grocery store for Central Food Retail Co., Ltd. The largest supermarket chain in Thailand operating since 1996 with Over 205 Branches across the nation. Committed to providing the best services and the highest quality standards to their customers. The company seeks only the freshest of both local and international products sourced from the World’s best origin to be the No.1 in customer’s hearts.
To create eye-catching photographs that reflect the trustworthiness of the brand as well as its proficiency in the supermarket industry. We choose to express the energy of happiness through a stunning yet approachable photography starring Kao Supassara in a virtual supermarket world.
Our work did provide Tops with an exclusive selection of photos to select for any creative promotional content for both online & offline channels.
Our team has transformed several hundreds of square meters into a world of groceries with more than three shooting sets, to successfully create TVC using the single shot technique. We picked out elements that bring happiness and yet reflect the brand identity.
We carefully crafted every single detail, from the script, scene design, background color, props, lights, movements, dress, make-up, and all the way to the Joyful musical sound.