Siam Motors Group is a reputable and prestigious powerhouse in the automotive industry that has contributed significantly to Thailand’s economic development. Founded in 1952, Siam Motors Group serves customers worldwide, providing world-class quality products for top-leading brands such as Nissan, Yamaha Musical Instrument, Daikin Air conditioner, GS Battery, KYB shock up, and many more.
SERVICES
EXPERIENCES
COMPLETION DATE
December 2021
Since 1952, Siam Motors Group has evolved from a humble family business into a reputable conglomerate with consistent technology advancement, contributing to Thailand’s and the world’s economy. Siam Motors Group endeavors to elevate their business alongside Thai society.
Siam Motors Group approached us to design their yearly calendar to encapsulate their values and unwavering commitment to society’s advancement. Our aim was to create an experience that captures a world beyond reality, blending the offline and online world while prioritizing impactful visualization.
The concept of ‘Elevating Society’ was introduced to mark the unprecedented breakthroughs of Siam Motors Group over 70 years and prove its commitment to innovation. The concept will be presented through the vivid coloured papercut design, with an implication of Augmented Reality (AR) to elevate the storytelling experience while showcasing the cutting edge technology of the digital era.
The design creates an interactive augmented reality experience on Instagram using a QR code scan, captivating the audience with real life images in a unique and exciting way. By using AR Filters on Instagram, there is an opportunity for users to connect the offline and online world, and share this with their close friends and family.
The AR Filter on Instagram elevates storytelling by bringing elements to life. Utilizing the augmented reality filter with the paper-cut design also enables engaging visualization, which adds dynamic and draws a connection between the real and virtual world.
Furthermore, Siam Motors Group Calendar embraces the charm of each brand and poses as a gimmick to create a memorable virtual experience. As this marks a significant milestone, the interactive experience displays fun, creativity and innovation to celebrate Siam Motors Group’s special occasion.
Channeling inspiration from Siam Motors Group’s dedication to creating innovative leaders with solid core values, the vivid colored papercut design, coupled with Augmented Reality experience on instagram, represents the advancement of the digital era as well as the commitment to growth.
Creating an interactive experience enables our audience to view objects in real environments which represents Siam Motors Group’s forward thinking. The augmented reality filter on instagram gave our design a flair for storytelling in a way that allows people to connect with and share their experiences.
Nathsasi (Rin)
