Scotch has been focusing on creating healthy drink products for the Thai market under the company's strict Quality Assurance policy. Scotch has continuously promoted research and development to forever provide its consumers with the most valuable and beneficial health products under the trademark of 'SCOTCH'.
SERVICES
STUDIO
COMPLETION DATE
March 2021
When health has become the top priority among the consumers, Scotch approached us to introduce their new Scotch Cordyceps drink product.
The idea behind the Scotch Cordy is simple but effective. They want to create a healthier lifestyle by providing them with natural ingredients that can help them stay healthier. As part of this effort, they introduce a Cordyceps drink product called Scotch Cordyceps, which contains a blend of naturally extracted herbs and nutrients. The goal is to deliver these benefits through great-tasting beverages.
With an elaborate 3D model and motion graphic, our team shined the light on Scotch Cordy with an exhilarating ad that captures the attention of health-conscious customers.
In crafting the new motion graphic, we needed to translate the essence of the product into our 3D model, which we can then use to animate with elements. 3D models give consumers a virtual view of the product. Our motion graphics designer utilizes videography skills and knowledge to design detailed 3D animation.
Our primary focus during modelling was to make sure every part was clearly visible. So that when doing animation, there will be no confusion or wonder what each element represents.
Once the 3D modelling process finished, it was time to give it life. We use a combination of animation and lighting techniques to create dynamic pieces for our brand's website. And to add the wow factor, our motion graphics designer put in moving graphic components to the exhilarating piece of motion ad.
Nathsasi (Rin)
