PPS is one of the leading engineering professional services firm in Thailand and the first engineering company to be listed in the Market of Alternative Investment (MAI) of Thailand, Providing engineering & architectural services for privates and public sectors.
Since 1987 PPS is bringing the revolution in engineering and architectural services In Thailand, The firm is well known for its most traditional and historic structures to the most hi-tech architect across the nation.
PPS approached us to redefine their identity as one of the leading engineering professional services firm after decades of operating.
We quickly exposed the limitations and shortcomings of the existing brand experience during an in-depth strategic process with PPS executives and stakeholders. Therefore, We took the lead and lay down a strategy that reflects the glories of PPS.
In recreating a brand worthy of PPS, We quickly realized the need for the luxurious reflects with a minimal design for its identity. after several times of researching and brainstorming, We improved the use of PPS letters with including a diagonal angle to represent the meaning of growing success.
Because excellent publication is printing that capable of bringing out the brand's true identity. Able to lure people and spark a curiosity to the point where they need to physically pick it up and experience it up close. The attraction that we create allowing the brand audience to fall in love as the designs come alive.
To help PPS identity success and awareness growth for this era, We purposed an online solution to showcase its success stories, visions, and more information about the firm. We provided a professional website with a beautifully elegant UI design to ensure easy access to all information.
In building such a comprehensive brand identity, photography plays such a crucial role. We developed a photography style focusing on the architectural contours of contemporary structures, varying in both age and function while highlighting the materiality of the façades, architectural, industrial details of each building.
The shoot spanned several days, in several locations. The end result ensured that PPS had a large library of photography for both online and offline use.