Meko Clinic was established in 1982 by Dr. Manat Chayavichitsilp. For more than 36 years Meko Clinic’s services have focused on the highest standards of safety and quality. Since more than one hundred thousand surgical patients have trusted Meko Clinic, our team of doctors were invited to the “Let Me in Thailand” show.
Meko Clinic approached us to redefine its identity and provide a whole new experience to its customers. We focused on bringing a harmonious look to its identity and minimally to reflect the purity of the business' nature but also friendly and welcoming at the same time. We all know the often portrayed sterile clinic aesthetics that no matter how we look at it brings an unwelcome memories of our visit to the dentist. Well, that's exactly what we wanted to avoid and change. They wanted to move with times and show their brand as modern, fashionable and above all warm and inviting.
We delivered a vibrant, fresh, and engaging brand experience that resonates with a youthful (and often wary) target audience. We avoided clinical and academic stereotypes and focused instead on relatability, quality and value of the experience, and sincerity of mission. Recitate is redefining beauty and breaking down medical barriers; the new brand experience captures that energy and boldness of spirit.
Meko Clinic is a large website, with varying audiences, an ever-growing list of service and degree offerings, and a desperate need to rethink and restructure the presentation of information. Because of the large amount of content, we sought to contrast the bulkiness of the previous design by creating a more airy look and feel, relying heavily on whitespace, readability and information hierarchy. Devising repeatable modules allowed us to create consistency in the interface for the user, and streamline our design and development of other pages.