Konica Minolta

Born from the desire to rethink the role of multifunctional printers in business, the next-generation technology seamlessly connects today dynamic environment. Simply and securely bringing together people, places and devices to embrace the way you work. Improve communications and productivity, streamline processes, make better decisions and, ultimately, enable smarter business.

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BACKGROUND

Connecting People to Information

SERVICES

CAMPAIGNS
STUDIO

COMPLETION DATE

October 2019

Konica Minolta offers solutions to diverse industries with laser multi-function printer technology. The challenge the brand encountered online was growing its business with an outdated website that was difficult to navigate.

Sphere took the lead on crafting a new experience to help showcase Konica Minolta’s breadth of products as solutions, appealing to the specific industries the brand is able to serve. In particular, we sought to highlight the brand’s multi-function printer capabilities, scanning technologies and other tools a customer would find critical to their workflow.

WEBSITE

Rethink
Leads Funnel

To improve the connection between customers and the products they need, Sphere organized the online solutions so they were categorized by the greater purposes they serve and the industries they work well for. By adding industry overviews, educational resources and related products to the different solutions pages, we built a new experience that emphasized what the brand does for users more than what it sells to them.

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3D ANIMATION

Rethink
Immersive Experience

The heart of the website was the 3D interaction that acted as a world of knowledge visitors could enter freely. Using custom 3D models, we saved room for placeholders so that rooms and products could be rolled out later on. We were able to create interactive animation in the 3D model.

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GETTING SOCIAL

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Digital Fluency

Sphere laid out and executed multiple social campaigns that would focus on multiple features, the multi-function printer's authentic experience and special offers to reach multiple audiences. Complimented by retargeting efforts, we could ensure our efforts found each customer where they were in their respective journey, then pushed them along to convert. With Facebook’s recent launch of Canvas ads, our creative team conceived and crafted a visually-striking, branded campaign that would stand out on a user's newsfeed.

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EVENT

Rethink
Traditional Touch

Briefed to design and build a unique clients experience, easily transportable to multiple offices and flexible enough to adapt to various spaces, we built modular shelving units behind a facade, which we then installed at the office road show. Provide wonderful experience from features presentation to quiz and gifts for all office workers who will the one, on a daily basis to interact with Konica Minolta the multi-function printer.

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RESULTS

Rethink It

As a brand that values offering customers industry-leading solutions through the power of technology, it was time they had a digital experience that truly lived up to that brand promise. With greater functionality and more customer-oriented content, the new website combined with a digital and traditional marketing campaigns elevated the user experience and the brand’s mission of connecting people, goods and information.
91%

HIGHER CLICK-THROUGH RATE WITH DYNAMIC DISPLAY ADS

52%

DECREASE IN COST PER
ACQUISITION ON SOCIAL MEDIA

70%

INCREASE IN CLICK-THROUGH RATE
ON SOCIAL MEDIA