It is time to fall in love again. Succeeded in freshening the brand's key visual, Haier once more was ready to provide comfort to our loved ones with their innovative home appliance products.
In crafting a brand refresh strategy, we needed to bring the comforting experience to life through attractive visuals and relevant content for a family-centric customer. The challenge then became how to create something unique while still maintaining consistency across all channels.
We decided to create a series of images that could be used standalone or incorporated within other creative workflows, such as brochures, social media posts, and eCommerce banners. The idea being that these images could also act as a toolkit for future projects.
To capture the comfort in moving form, our video production team translates the photoshoot into a behind-the-scenes video that can be used on the brand's digital channels. With the brand ambassador as charming as ever, who can resist that appealing smile?
Branding - Key Visual - Logo - Graphic - Website - Ecommerce - Digital Marketing - Lead Generation - Social Media - Google Ads - Facebook Ads - SEO - Content - Photography - Video Production - Live Stream - 3D Animation