A newborn brand in the gemstones industry, providing the most unique and rarest gemstone pieces with innovative solutions to reinforce the confidence and trace the genuinity of the colored stone. under the management of Cien Co, ltd. the connoisseur in precision-cut natural gemstones and diamonds for the luxury jewellery and watch industry.
SERVICES
EXPERIENCES
CAMPAIGNS
STUDIO
COMPLETION DATE
November 2021
We were thrilled to be a part of “Gem Rarity” with its extraordinary yet tremendous journey.
With the strong desire to provide the rarest yet tractable gem’s journey for the industry.
The strong passion and desire kept Sphere determined to craft the unique one of one experience that ever happened in the gemstone industry.
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Good brand always has a story to tell and knows how to communicate to stand out. From the beginning to the final process, we carefully polished, faceted in expressively bold and exquisitely crafted experience. Showcased brand dedication to craftsmanship with pieces inspired by the rarest one of one, the one and only on earth.
We immersed ourselves into the legacy world of gemstone and its respectful sustainability story. The various directions of naming the brand were proposed with careful selection and calculation of all sciences. “Gem Rarity” emerges and serves the purpose of owning the prominent key word, domain name and trademark glory.
The logo design inspired from the hexagon shape “G” with the characteristics of Gemstone that illuminated yet illustrates the Thai numeral one “๑” in its unique history. Polished its excellency with the prominent star faceting, the timeless appearance has hidden brand Philosophy of “TRUSTS” indicating Transparency, Reliability, Uniqueness, Sustainability, Traceability, and Security lies beneath.
In the middle of fierce competition, establishing a rigorous legacy is a daring challenge. Sphere knew very well that to build a strong brand that won the customer’s heart is not a bed of roses, but thorns. We proposed the AR innovative technology to reflect gemology through the collaterals unveiling its newness at the GemGenève exhibition in 2022.
When it comes to storytelling, every gemstone has its own story and remarkable journey. Our creative, graphic designer, ux/ui designer, and developer brainstormed and finally came up with the idea of telling the gem's story, using an interactive function showing the gemstone's history while providing both brand information and exceptional experience for the users.
Embracing the past and the present of gemstones, the video portrayed the journey of how these precious gems were formed, mined, traced, cut, polished, and finally found by the righteous soul enhanced in a wonderful and creative way of storytelling.
Visualising the gemstone rarity by nature occurrence into the mind and perception of the audience.
Sean O’Connell from Secret Life of Walter Mitty once said that Beautiful things don’t ask for attention, but he might reconsider when it comes to gemstones. Gemstones are different—they are unique, valuable, and need special attention in every process including photography. Every single shot of gemstones we took embedded its origin, journey and story to keep every aspect of this fine gemstone brand.
Nathsasi (Rin)
