A newborn brand in the gemstones industry, providing the most unique and rarest gemstone pieces with innovative solutions to reinforce the confidence and trace the genuinity of the colored stone. under the management of Cien Co, ltd. the connoisseur in precision-cut natural gemstones and diamonds for the luxury jewellery and watch industry.
For the first time, Gem Rarity went out to the public as a finest conflict-free gemstone jewellery brand that assures the provenance, traceability, and authenticity of its colored gemstone. Since the brand is managed by a leading gem and jewellery manufacturer, their products' genuinity is assured but when it comes to Branding, Online Presence, Videography and Photography that’s where they approached Sphere Agency for help.
Our team clarify all Gem Rarity’s requirements and expectations, studying the industry and its clients behaviours, planning and laying down the foundation, and once all data has been collected and gathered, the execution began and results has been exposed to the public for the first time at GemGenève the Geneva International Gem and Jewellery Show 2021.
The uniqueness of the brand among its competitors in the industry lies in providing an innovative solution to reinforce the confidence by assuring provenance, traceability, and authenticity. Our team executed the plans based on the strength of the brand and the understanding of clients behaviours in the industry then carefully crafted every single element for the brand.
Sphere designed the logo with an upside down “G” that illustrates the Thai numeral one “๑” with the presence of gemstones covered inside of a hexagon shape to reflect the brand essential set of TRUSTS the six elements indicating Transparency, Reliability, Uniqueness, Sustainability, Traceability, and Security.
Gem Rarity understood the importance of having a collection of items that is marked with their identity to engrave the brand name and image on people’s mind as well as having a brochure that talks more about them. Our team then started producing a number of items that are unique and yet important in now’s everyday life, to be given away for the first time at GemGenève.
Our UI/UX designers came up with an idea of telling the story of the gemstone history visually while going through the brand information in the most convenient way, so the scroll functionality came to use not only to move from one section to another but to see the journey of the gem which provides an exceptional experience for the user.
Sphere Studio services took care of telling the story of the brand and its behind the scene processes for the public to know the uniqueness in the brand and why it’s as shiny as the gem among its competitors.
Having a rich library for the brand is one of the essential elements to have a successful brand. Our photographer has transformed every story of the brand into a single picture to be used for any purpose. Besides snapping pictures of the gemstones and its designing and formation process, Sphere has snapped the layers of the gem that formed through centuries.