Casarte is a luxury home appliance brand, under Haier Group, from Italy, that was established in 2006. Inspired by the Italian language, the brand name means “The Art of Home” which comes from the words “La casa” meaning “home” and “arte” meaning “art”. And now it’s their time to lead the luxury home appliance market and bring the highest quality luxury products to smart home lifestyles with innovative technologies and artistic product design.
With its original technology, exquisite craftsmanship, and artistic design of home appliances, Casarte wanted to start taking the lead in the luxury home appliance market in Thailand and set their target group as wealthy people, tech savvy, and who wanted to decorate their homes with Casarte’s products. So we came up with the campaign “Unleash The Superior Sense of Style” to increase brand awareness from the big idea to the post-production process.
We use three different backgrounds—white, purple, and an LED screen—along with various scenes of cold weather, an ice mountain, a lavender garden, or a grape yard that are all aligned with the products to convey the brand's key visual.
3 days of excitement, 12 amazing talents and 10 extraordinary products.
From the big idea through innovative and artistic filming, we crafted the very first luxury marketing material and campaign for the home and appliance industry in the sense of cinematography, where all the details were collected for the viewers' best impression.
Developing a communication strategy for luxury home appliances needed more than compelling photography and exquisite video production. With all of the photos and videos we have crafted, our creative key visual, done by our graphic team, combined these marketing materials under the royal purplish shades, which perfectly illustrate the successful campaign.
In order to connect and evoke the target group's emotions, we crafted an extraordinary campaign “Unleash Superior Sense of Style” that is associated with the 12 key opinion leaders for the luxury market. It was an honor working with these talented people:
- Kanawut Traipipattanapong, Actor
- Nuttapat Sukitphiriyaphan (Emm), Attorney
- Thanasarn Reungpatana, Board Radiologist
- Chawin Thitisaksakul, Doctor Pre-Ophthalmist
- Chirawat Jittimanasajja, Entrepreneur
- Borom Vichayadecha, Entrepreneur
- Vittawat Tichawanich, Entrepreneur
- Siengsaw Lertratanachai, Equestrian Nation Team
- Jun Sekino, Founder of JunSekino Architect & Design
- Tanaporn Sangkaew, Health and Fitness Opinion Leader3
- Chudaree Debhakam (Chef Tam), The Winner of Top Chef Thailand
- Jitsupa Chin (Sueching), Tech Show Host, Columnist
It was a race against the clock to make this project happen. It was a memorable and challenging experience to shoot both photos and videos with twelve talented people, including all the special products, in three days.