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BMW Nelson's Autohaus

Nelson’s Autohaus, a family-owned BMW dealership situated along Thailand's eastern seaboard, boasts a rich legacy rooted in the esteemed upcountry award-winning Mechanic and Customer Support team. Their commitment ensures a consistently high standard, driving everyone towards excellence.

The bmw logo on a white background.The bmw logo on a white background.
BMW Cars exterior and a glimpse of its interiorBmw x3 x5 x6 x7 x8.

BACKGROUND

Accelerating the Joyful Path

SERVICES

EXPERIENCES
CAMPAIGNS
STUDIO

COMPLETION DATE

2023

Embarked on a journey from global reach to a more localized approach. Through our collaboration with BMW Nelson’s autohaus, we've harnessed the power of branding and digital marketing to enhance their online presence. This encompasses providing BMW enthusiasts with a seamless branding experience with our comprehensive range of services across various touchpoints.

ASSETS LIBRARY

Streamlining the Brand Experience

Embarked on a journey from global reach to a more localized approach. Through our collaboration with BMW Nelson’s autohaus, we've harnessed the power of branding and digital marketing to enhance their online presence. This encompasses providing BMW enthusiasts with a seamless branding experience with our comprehensive range of services across various touchpoints.

A blue bmw 2 series on a blue background.A blue bmw 2 series on a blue background.
The front design of a blue bmw 2-series grand coupe.The front design of a blue bmw 2-series grand coupe.
Blue bmw 2 series grand coupe parked in front of a building.Blue bmw 2 series grand coupe parked in front of a building.

PHOTOGRAPHY

Transitioning from Global to Local

In homage to its distinctive design, our photography lens has artfully captured BMW's unparalleled excellence in both design and performance. These visuals resonate deeply with connoisseurs of automotive excellence and possess the power to illustrate social media with compelling impact.

The bmw website is displayed on a laptop and a tablet.Bmw m5 m6 m7 m8 m5 m6 m7 m8 m5 .Bmw x5 and bmw x6 - bmw x5 - bmw x6 - bmw .The bmw website is displayed on a laptop and a tablet.Bmw m5 m6 m7 m8 m5 m6 m7 m8 m5 .Bmw x5 and bmw x6 - bmw x5 - bmw x6 - bmw .
A woman is posing next to a gray bmw sedan.A woman is posing next to a gray bmw sedan.
Bmw logo on the hood of a car.Bmw logo on the hood of a car.

VIDEO PRODUCTION

Capturing the Essence of Joy

In the realm of videography, we embarked on an enjoyable journey, striking the perfect balance between preserving the brand's international prestige and infusing it with Nelson's distinctive charm. Each production was directed to uniquely honor and reflect Nelson's identity. The outcome is a cinematic masterpiece that seamlessly serves as a storytelling platform, a review, and a lifestyle showcase. It unveils the deep inspiration drawn from the concept of sustainable mobility that underpins each creation.

SOCIAL MEDIA

Harmonizing Mobility with Sustainability.

In the realm of social media, our pages radiate with enthusiastic dedication. They encompass an array of functions, including content strategy, influencer marketing, social media and campaign management. Going above and beyond the commonplace, our social media content skillfully integrates the global brand identity with locally-tailored sales strategies, all while upholding a conscious commitment to sustainability. This cohesive approach ensures that every communication is a natural extension of the brand's core values and mission.

A mobile phone with a picture of a car on it.A mobile phone with a picture of a car on it.
A blue screen with several cars displayed on it.A blue screen with several cars displayed on it.
Bmw's instagram and facebook pages are displayed on a screen.Bmw's instagram and facebook pages are displayed on a screen.
Bmw 7 series - thailand.Bmw 7 series - thailand.
A blue bmw m2 is shown in a snowy scene.A blue bmw m2 is shown in a snowy scene.

CAMPAIGN MANAGEMENT

Closer to You Now.

Our latest campaign, "Closer to You Now", celebrates the grand opening of Nelson's Autohaus's new showroom. This initiative invites the local community to connect with the BMW Nelson's Autohaus, embodying our dedication to customer-centric experiences. We’re not just opening doors to superior automobile excellence; we're narrowing the distance between dream and drive.

A woman is driving a car with a tv in the dashboard.A woman is driving a car with a tv in the dashboard.
Bmw ios app ios app ios app ios app ios app io.Bmw ios app ios app ios app ios app ios app io.

PAID MEDIA

The Performance, Fueling Growth.

Strategically allocating ad spending was the linchpin of our approach, allowing us to maximize reach and engagement. This meticulous strategy led to an impressive 30% growth in both reach and engagement.

Bmw's ad campaign on facebook and instagram.Bmw's ad campaign on facebook and instagram.
Bmw dealership at night with a sign that says follow us now.Bmw dealership at night with a sign that says follow us now.
A person is holding up a phone with the word the 5 on it.A person is holding up a phone with the word the 5 on it.
Bmw m3 m4 m5 m6 m7 m8 m7 m8 m9 .Bmw's instagram and facebook pages are displayed on a screen.

BEHIND THE SCENE

The Artistry of Automotive Elegance

Peek behind the lens and witness the meticulous attention to detail that goes into capturing the essence of Nelson’s Autohaus. From the sleek lines of BMW cars to the state-of-the-art features of the new showroom, each moment is preserved with a craftsman's touch, showcasing our commitment to delivering an insider’s view of automotive perfection.

A woman is taking a picture of a car.A woman is taking a picture of a car.
A woman is standing next to a bmw car in front of a building.A woman is standing next to a bmw car in front of a building.
A group of people are opening the trunk of a car.A group of people are opening the trunk of a car.
Adobe adobe adobe adobe adobe adobe.Adobe adobe adobe adobe adobe adobe.

RESULTS

The Joyful Path

The localized rebranding for BMW Nelson has achieved more than integration; it has achieved fusion. The global allure of BMW now beats in perfect sync with Nelson’s heart. The campaign has not only fortified BMW's stance in the competitive landscape but has also amplified Nelson's stature as a trusted name in the automotive arena.