Set out to create high-quality activewear for women of all forms, VANESSE is a collection of stylish athletic pieces designed specifically for today's active ladies. With us, the brand is on its way to becoming the activewear of choice for trendy women.
SERVICES
STUDIO
CAMPAIGN
COMPLETION DATE
December 2021
VANESSE is a new activewear line that launched in 2019 and is taking the fashion world by storm. This brainchild of a major sportswear brand in Thailand focuses on high-quality, fashionable pieces with exceptional comfort and performance. They offer their customers top quality sports bras, leggings, and different outerwear pieces for an affordable price. VANESSE strives to become the new go-to line for active women through photoshoots and social media outreach.
The new collection was inspired by the grains of sand that stand through time shining brightly under the sunlight and seedlings of plants ready to spring once more, painting the world with freshness. The Sand & Sapling Collection is ready to overcome all obstacles and remain elegant, refined, and mesmerizing through time.
To showcase the new collection most appealingly, our team delivered a vibrant, fresh, and engaging brand experience that resonates with a youthful target audience. The idea behind this project is to show how VANESSE is not only for sports but also for everyday life. We focused on the experience, quality and value of the activewear. The new brand experience captures that energy and boldness in photographic forms.
To capture the experience in moving form, our video production team translates the comfort and aesthetic features of the activewear into their product videos that the client can use on the brand's digital channels. The videos feature both the athletic and the lifestyle aspects of the brand in stylish formats.
Our expertise lies in creating engaging content that resonates with audiences and helps brands grow. With cooperation with social media influencers, we managed to bring VANESSE to the forefront of the activewear market. We connected with a broader audience, shared their interests, and created an authentic story to show what it means to live your best life through sport and fashion.