Tops Online is an online grocery store for Central Food Retail Co., Ltd. The largest supermarket chain in Thailand operating since 1996 with Over 205 Branches across the nation. Committed to providing the best services and the highest quality standards to their customers. The company seeks only the freshest of both local and international products sourced from the World’s best origin to be the No.1 in customer’s hearts.
Tops has continuously served every Thai customer sincerely for more than 25 years. The secret behind Tops sustainability is not only their ability to adapt, But it’s their work ethic, honesty and most importantly the continues aims for their customers satisfactory. With the impact of Technology evolution and The COVID-19 pandemic, The mission to satisfy consumers becomes harder, and nearly impossible.
Tops stood up and started their independent online grocery store platform, to make grocery shopping accessible and convenient any time and every time. The competition however was not easy, Which is why Tops Has made the right decision asking Sphere Agency for help. We’ve been asked to create content that promotes their application as well as their value.
With the fact that there are plenty of online grocery store platforms out there already, and the giving timeline during the COVID-19 pandemic. We definitely broke the record, from market research, presenter selecting, script writing, video & photography shooting, and editing the winner TVC for Tops Online. Featuring the actress Kao Supassara and delivering the key message “Shop Online Must Be Tops Online” to consumers.
To create eye-catching photographs that reflect the trustworthiness of the brand as well as its proficiency in the supermarket industry. We choose to express the energy of happiness through a stunning yet approachable photography starring Kao Supassara in a virtual supermarket world.
Our work did provide Tops with an exclusive selection of photos to select for any creative promotional content for both online & offline channels.
Our team has transformed several hundreds of square meters into a world of groceries with more than three shooting sets, to successfully create TVC using the single shot technique. We picked out elements that bring happiness and yet reflect the brand identity.
We carefully crafted every single detail, from the script, scene design, background color, props, lights, movements, dress, make-up, and all the way to the Joyful musical sound.