Powerful branding depends not only on aesthetic features of brand elements but on the details such as message and emotional appeal standing behind it.
Branding is a necessary part of setting up and positioning a business. Rebranding is an active action or reactive response to various situations a company may come across. The process of branding or rebranding is not forcing a client towards a particular solution. Branding is a process of understanding and being sensitive to the clients brief and finding possible solutions. If rebranding, the clients brief might include problems that the current visual identity is creating. Perhaps the branding does not scale well, perhaps the colours or forms are not contrasting in digital applications, perhaps the logo is part of a trademark dispute, or the company has gone through a merger and name change. Whatever the reason for rebranding, the approach remains the same.
Sphere is creative branding agency with no boundaries. We research the company including informal stakeholder interviews, where we can understand the client, their industry, competitors, key points of leverage and understand any issues facing a company’s current branding.
Vision + Mission
A brand is a story told consistently over time. What is in your future? During the first part of the workshop we will first consider what the future will look like for your business.
People don’t buy what you do. They buy why you do it. To understand the brands purpose we need to get to the ‘why’ behind it. We run dissect three questions. What are you offering? How are you unique? Why do you exist?
What are your three most important brand values? Don’t fall into the trap of clichés, (‘authentic’!) we find something unique for your brand.
Who are your three key audiences? Local / global / young / high-end we need to define exactly who your audiences are. Is where digital marketing come in.
We look into the personality of the brand, using brand personalty-sliders. Project specific considering which aspects of a personality are relevant, this tool helps us dig into the brand personality.
Finally, we get to grips with who the brand will sit alongside, who are the stronger brands within the market that we need to differentiate against. Including social media and with the help of digital marketing.
It is the basic mark of brand identity, the most prominent symbol of brand image and the foundation of effective marketing strategy enabling its connection with the target audience.
Visual Elements Design
Companies often look for the ways of personalizing a brand and designers have a solution. Mascots are the custom design characters created to represent the brand in a quite symbolic way.
Corporate Brand Design
Various attributes can become a branded item depending on a type of a company. There are some common brand items which are used by different companies: business card, stationary, billboards, vehicle branding, etc.
Brand Manual Design
Traditionally, a style guide includes the explanation of the idea standing behind a logo as well as the presentation of a corporate color palette which can be used for different purposes.
The branding and rebranding process is a series of well-defined activities designed to develop a value system and communication framework for a business, resulting in a coherent brand identity.
We are well known as a branding agency for years. Our team is proficient in an array of services that can help elevate and empower your company or organization. We work with you to build comprehensive, thoughtful, and purpose-driven identities and experiences. Let’s talk about how our services can add value to your company.