Due to the COVID-19 situation, Sphere Agency shifted to work remotely as a digital agency. For New Business, please call +669-8336-2922.
หากต้องการใช้งานเว็บไซต์ Sphere Agency ภาษาไทย สามารถเปลี่ยนแปลงการตั้งค่าได้ที่นี่
Due to the COVID-19 situation, Sphere Agency shifted to work remotely as a digital agency. For New Business, please call +669-8336-2922.
หากต้องการใช้งานเว็บไซต์ Sphere Agency ภาษาไทย สามารถเปลี่ยนแปลงการตั้งค่าได้ที่นี่

What is Influencer Marketing and How Necessary is it?

ทำไมต้องทำ Influencer Marketing?ทำไมต้องทำ Influencer Marketing?

Nowadays, everyone spends more time on social media every day and there is a growing trend. that shows us the daily lives of people are increasingly dependent on online media. For this reason, we should do marketing on social media that is popular in the target group for your business.

Instagram Insight

What is Influencer marketing?

It's marketing through influencer groups that influence your targets on social media, to entice customers to come to try and get acquainted with your product and service. Therefore, we need to have a strategy to pick influencers that fit the brand and follower group. Every influencer and platform has a different lifestyle and a different following group.

Influencer Type

  • Nano Influencer is an Influencer with 1,000 to 10,000 followers
  • Micro Influencer is an Influencer with 10,000 to 100,000 followers
  • Macro Influencer is an Influencer with 100,000 to 1,000,000 followers
  • Mega Influencer is an Influencer with more than 1,000,000 followers
People playing a phone in the subway

How necessary is influencer marketing in this era?

Now, everyone tends to spend a lot of their life online. A study conducted by We Are Social in January 2021 found that Thailand has 55 million active social media users. It accounts for 78.7% of the country's population, an increase of 5.8% and 3 million accounts in comparison with the previous year. Moreover, Thais use social media for up to 2 hours and 48 minutes a day and over 55.5% use social media to find information about brands of interest.

Based on the above data, it demonstrates the ability to reach customers through various social media. One way to be more effective in reaching the target is influencer marketing. Due to this, people tend to follow people who like a lifestyle, opinion or other. And they usually believe in what is conveyed by people they know or follow. Therefore, you need to join them for communication to build awareness and try out your product and service.

The most popular channels among influencers are Instagram, Youtube and Facebook, followed by the second most popular apps such as TikTok and Twitter. Also, we should be mindful of measuring results and also getting feedback from influence marketing campaigns.

Currently, there are many Influencer Marketing Agencies in Thailand that have Influencer Marketing services to match them to your campaign. Furthermore, Sphere Agency also provides influencer marketing services with careful and thorough planning of influencer selection to be the most efficient for your campaign.

How to do influencer marketing?

If you would like to plan influencer marketing on your own, this is what you should do preliminary.

  1. Find a target audience
    That's the first thing you must do. Finding the target of your brand is the most important thing, it lets you know with whom you need to communicate and what about their behavior.
  2. Design communication plan and message to communicate.
    You have to plan the way you reach out to them. For example, the message of this communication campaign, which media to hit the target and when to publish.
  3. Choice the influencers
    Pick the most efficient influencer for our target and the one best suited to our communication campaign. To ensure our campaign does not confuse or mislead our brand. And then went to discuss the employment contract and began to proceed as planned.

Need help with Influencer Marketing for your brand?

If your brand is looking for some helping hands with Influencer Marketing strategies to fit in your campaign. Our team at Sphere Agency is here to help you plan the most effective Influencer Marketing from end to end. Contact us today!

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By Napat Charoengun on April 29, 2021


Sphere is a digital agency that helps brands create meaningful relationships with today’s highly-connected consumers. Based in Bangkok, Thailand, we offer end to end digital solutions built on strategy and driven by data.

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