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What is Influencer Marketing & Why is it Essential for Your Brand?

ทำไมต้องทำ Influencer Marketing?ทำไมต้องทำ Influencer Marketing?

Most of us folks spend more and more time on social media every day. There is a growing trend that shows us that people's daily lives are increasingly dependent on online media. That is why it is essential to shift your effort on social media marketing that is popular within the target audience for your business. And to maximize that effort, Influencer Marketing Strategy could come in handy.

Let's see how it can turn your game around and bring the most return to every dime of your investment.

Instagram Insight

What is Influencer marketing?

Influencer Marketing is communicating with consumers through groups of influential people who possess the power to persuade your target to entice potential customers to get acquainted with your product and service. They often reach their audience by online review, celebrity endorsements, and posts on social platforms.

Picking the right social media influencer is not a walk in the park. It would be best to have a thoughtful strategy to choose people who fit the brand and its targets. Every influencer and platform has a distinct lifestyle and group of followers, and you should learn what these differences are to adapt your plans accordingly.

Categorizing potential influencers by number

  • Nano Influencer is an Influencer with 1,000 to 10,000 followers
  • Micro Influencer is an Influencer with 10,000 to 100,000 followers
  • Macro Influencer is an Influencer with 100,000 to 1,000,000 followers
  • Mega Influencer is an Influencer with more than 1,000,000 followers

Nano influencers and micro influencers typically have a higher engagement rate (ER) than bigger types of influencer. This is because the more followers you have, the less portion of those followers will constantly engage with you relatively.

People playing a phone in the subway

How well does influencer marketing play its role now?

For the past years, the trend suggests we are spending a lot of our lives online. A study conducted by We Are Social in January 2021 found that Thailand has 55 million active social media users. It accounts for 78.7% of the country's population, an increase of 5.8% and 3 million accounts compared to the previous year. Moreover, Thais use social media for up to 2 hours and 48 minutes a day, and over 55.5% use it to find information about brands they are interested in.

Based on the above data, it manifests the potential to reach customers through various social media platforms. One way to be more effective in reaching the target audience is by influencer marketing. Consumers tend to follow people whose lifestyle, opinion, or character they like. That is why these people have the power to sway their followers into believing the brand messages they convey. Your brand could use them to build awareness and bring people in to try out your product and service.

The most popular channels among influencers are Instagram, Youtube, and Facebook, followed by TikTok and Twitter. Also, we should be mindful of measuring results and also getting feedback from influence marketing campaigns. Each platform has its means of measuring performance, so you need to keep in mind that an influencer who is strong on one platform could flop on another.

Currently, many Influencer Marketing Agencies in Thailand offer services to match the most relevant influencers to your campaign. Sphere Agency also provides influencer marketing strategy services with precise and thorough planning of influencer selection to provide the most efficiency for your campaign. We also assist you in maintaining good relationships with influencers and plan your monthly social media posts.

How to plan successful influencer marketing campaigns?

If you would like to plan influencer marketing campaigns on your own, this is what you should focus on.

  1. Find the target audience
    That's the first thing you have to get straight before anything else. Finding the target for your brand is crucial. It lets you know with whom you need to communicate and how to do it right.
  2. Design communication plan and create the message
    You have to plan the way you reach out to them, the message of the whole campaign, which media to approach the target, and when to publish.
  3. Pick the most relevant influencers
    Choose potential influencers suitable for your target and communication campaign. Make sure your influencer of choice does not confuse or mislead your brand image. Then advance to discussing the employment contract and proceed with your campaign as planned.

Frequently Asked Questions

What are the benefits of social influencers?

Influencer marketing works because of the high amount of trust that social influencers have built up with their following, and recommendations from them serve as a form of social proof to your brand's potential customers.

What are the benefits of using Social Media for Influencer Campaign?

Of those surveyed, 89% said ROI from influencer marketing was comparable to or better than other networks.

How do you track influencer marketing performance?

The big three goals around influencer marketing are: Building your brand online can be measured with follower count, likes, and engagement like comments, use of your hashtags, and shares. Tracking ROI and compensating influencers for affiliate marketing is easily accomplished with custom URLs and unique discount codes.

How much should I spend on influencer marketing?

Almost half of US and UK digital marketers spend at least 10% of their marketing communication budget on influencer marketing.

What's the difference between a successful influencer campaign and one that doesn't?

You've got to do it consistently over time with thoughtful plans.

Need help with Influencer Marketing for your brand?

If your brand is looking for some helping hands with Influencer Marketing to fit in your campaign. Our team at Sphere Agency is here to help you plan Influencer Marketing Strategy from end to end.

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By Napat Charoengun on April 29, 2021

ABOUT SPHERE

Sphere is a digital agency that helps brands create meaningful relationships with today’s highly-connected consumers. Based in Bangkok, Thailand, we offer end to end digital solutions built on strategy and driven by data.

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