On April 26, Apple launched an updated version of iOS and iPadOS, with a feature that gets consumer's attention worldwide: App Tracking Transparency. Simply put, this feature allows Apple users to deny data tracking from applications on their devices, preventing them from sending the data back to its server. Learn more about ATT in more detail at Impact of Apple's App Tracking Transparency on Advertisers.
This controversial update has forced marketers and advertisers to change their approach because the targeting accuracy and marketing performance have drastically dwindled. One way out of this is to shift to an organic or inbound marketing approach to retain user data in their hands. A tool that will help on this is Shopify, a website building platform that lets you collect and utilize consented user data. Let's get to know the Shopify Website to adapt to the upcoming age of user privacy.
What Is Shopify?
Shopify is an eCommerce website building platform specially designed to provide ease of use and systematic backend management. Shopify offers Themes to decorate your websites and gives a pleasant user experience to online shopping enthusiasts. The page load speed is also remarkable, making users come back for more.
Main Features In Shopify
1. Build attractive and easy to use online store
Shopify is a cookie-cutter platform designed for creating online stores with beautiful themes that will make your website more appealing to your target customers.
2. Connecting Online and Offline
Shopify offers Point of Sale services to help businesses collect customer data and help manage both online and offline end of storage simultaneously.
3. Put 'Buy' button right under product images
You can add the 'buy' or 'add to cart' button right where customers will mostly click when they decide they want to buy the product.
4. Connect to other channels
You can link your Shopify product page to external websites or social media platforms, such as Facebook, Instagram, or even other online marketplaces like Amazon or eBay to widen your sales channel even further.
5. Write blog, manage SEO and social media to bring in potential customers
You can do content marketing on Shopify or promote your business on social media and link back to your online store.
6. Create online campaign via Shopify
Shopify offers various marketing campaign options like Email Marketing, Google Ads, and Facebook Ads right on your store page.
7. Backend Dashboard
The dashboard offers customer insights and various other data on the backend. It also provides sales data and campaign feedback to help you analyze and familiarize yourself with customer behaviour.
8. Offer variety of payment options and SKU management system
Customers can purchase in one click, and they can choose to pay by credit cards or local payment services or other dozens of Third-party payment systems. Shopify also provides a centralized storage system that tracks and trace customer purchase order and all relevant history.
How It Can Help With the Data Issue
Apple's ATT update affects the amount of data that are transferred to third-party platforms, most notably Facebook. Digital marketing as we know it has to go through another transition period to retain its potency and accuracy, as marketers will have fewer data to work with.
One way to overcome this issue is to have your own customer data storehouse. Having a website of your own can help collect customer data directly from everyone that comes through your page, bypassing any third-party platform like most of us do before.
Frequently Asked Questions
What exactly does Shopify do?
Shopify is a subscription-based software that allows anyone to set up an online store and sell their products. If you're looking for a way to quickly launch your dream business and start selling to your customers wherever they are, then look no further.
Is Shopify good for beginners?
Shopify is one of the easiest ways that helps beginners and small business owners to set up and run an online store. Anyone with no prior experience or coding knowledge can create an online store fairly easily.
Is Shopify good for e-commerce?
Overall, If you run a large business, Shopify is one of the best ecommerce platforms on the market right now. It will help people build their own online store with hundreds of built-in features and tons of apps.
What are some disadvantages of Shopify Website?
Some users who are concerned with content marketing are turned away by poor blogging capabilities. Content marketing is important because it boosts organic traffic, educates customers, enhances social proof, and grows brands. While Shopify has a blogging feature, it is extremely basic compared to other website building platforms in the market.
Can you start Shopify with no money?
Shopify is one of many platforms that you can use to start a dropshipping business, with no money investment at all. None of them is completely and forever free. However, you can get started on any of them for free.
Can you get rich with Shopify?
In some cases, you don't have to sell anything in order to make money on Shopify. You can earn money for every successful referral you make to the platform. The more sellers you can bring into the fold, the more you will earn.
Who owns Shopify?
The e-commerce platform was quietly acquired by Amazon in January. Amazon previously operated a service similar to Shopify, called Amazon Webstore, that allowed small businesses to run online stores built on Amazon's technology.
Fancy Your Own Shopify Website?
If your brand needs professional hands to help create Shopify eCommerce Website to drive sales, our team at Sphere Agency is here to help you design and develop a one-stop online store that provides you with customer data and insights. See our Shopify Development Service and contact us today!
