On April 26, Apple launched an updated version of iOS and iPadOS, with a feature that gets consumer's attention worldwide: App Tracking Transparency. Simply put, this feature allows Apple users to deny data tracking from applications on their device, preventing them from sending the data back to its server. Learn more about ATT in more detail at Impact of Apple's App Tracking Transparency on Advertisers.
This controversial update has forced marketers and advertisers to change their approach because the targeting accuracy and marketing performance have drastically dwindled. One way out of this is to shift to an organic or inbound marketing approach to retain user data in their hands. A tool that will help on this is Shopify, a website building platform that lets you collect and utilize consented user data. Let's get to know Shopify to adapt to the upcoming age of user privacy.
What is Shopify?
Shopify is an eCommerce website building platform specially designed to provide ease of use and systematic backend management. Shopify offers Themes to decorate your websites and gives a pleasant user experience to online shopping enthusiasts. The page load speed is also remarkable, making users come back for more.
Main features in Shopify
1. Build attractive and easy to use online store
Shopify is a cookie-cutter platform designed for creating online stores with beautiful themes that will make your website more appealing to your target customers.
2. Connecting Online and Offline
Shopify offers Point of Sale services to help businesses collect customer data and help manage both online and offline end of storage simultaneously.
3. Put 'Buy' button right under product images
You can add the 'buy' or 'add to cart' button right where customers will mostly click when they decide they want to buy the product.
4. Connect to other channels
You can link your Shopify product page to external websites or social media platforms, such as Facebook, Instagram, or even other online marketplaces like Amazon or eBay to widen your sales channel even further.
5. Write blog, manage SEO and social media to bring in potential customers
You can do content Marketing on Shopify or promote your business on social media and link back to your online store.
6. Create online campaign via Shopify
Shopify offers various marketing campaign options like Email Marketing, Google Ads, and Facebook Ads right on your store page.
7. Backend Dashboard
The dashboard offers customer insights and various other data on the backend. It also provides sales data and campaign feedback to help you analyze and familiarize yourself with customer behaviour.
8. Offer variety of payment options and SKU management system
Customers can purchase in one click, and they can choose to pay by credit cards or local payment services or other dozens of Third-party payment systems. Shopify also provides a centralized storage system that tracks and trace customer purchase order and all relevant history.
How it can help with the data issue
Apple's ATT update affects the amount of data that are transferred to third-party platform, most notably Facebook. Digital marketing as we know it has to go through another transition period to retain its potency and accuracy, as marketers will have less data to work with.
One way to overcome this issue is to have your own customer data storehouse. Having a website of your own can help collect customer data directly from everyone that comes through your page, bypassing any third-party platform like most of us do before.
Fancy your own Shopify website?
If your brand needs professional hands to help create Shopify eCommerce Website to drive sales, our team at Sphere Agency is here to help you design and develop a one-stop online store that provides you with customer data and insights. See our Shopify Development Service and contact us today!