The role of social commerce has become the topic every marketer talks about these days. And when Facebook has a feature dedicated to selling products right on the page, why can't Instagram get the love too?
Before we continue to create an Instagram for Business account, let's get to know what Instagram Shopping is and how it helps your brand drive more sales directly on the page.
What is Instagram Shopping?
Instagram Shopping is a feature on IG designed for brands who want to increase sales directly on their page. IG has added a section dedicated to displaying different shops in one place, and each shop can create catalogues to show on their page. Brands can promote and drive more sales quickly through Instagram Shopping.
1. Show off your goods with Product Tag
One of IG Shopping's greatest features is the Product Tag which allows brands to tag product information directly on the image, much like when you tag your friends. Users can click to see more information instantly. This feature is also available when you boost the post or launch ad campaigns, generating CTR and drive product sales significantly.
2. Tag your product in Stories with Shopping Stickers
Shopping Stickers on Stories can show your product information just like post tags. This feature could prove helpful as statistically, the audience spends more time sliding through IG Stories than scrolling post timeline. But a Story lasts only 24 hours, so the brand needs to come back to update content every day.
3. Get more insight to work on
Aside from basic information provided in the insight section, posts with product tags or stories with Shopping Stickers will offer you the number of times people click into that tag and complete purchase counts. Marketers can work on this useful information to improve their strategy even further.
4. Checkout on IG? Or view on website?
IG added another feature to support brands on closing sales more easily directly on the app. The Checkout button allows customers who wish to buy products without switching to another app to complete the purchase. Unfortunately, this feature is still under the beta phase and is not available in Thailand. But instead, we now have the 'View on website' button to drive traffic to websites.
What to prepare before setting up a shop
- Instagram for Business account
- Facebook for Business account
- Product images and information
- Website to complete a purchase, as IG Checkout is not available in Thailand yet
How to set up IG Shopping
1. Check terms and conditions
2. Switch to Business account
Change your brand's account into Instagram for Business account; as the IG Shopping condition states, only business accounts can access this feature. A business account also allows you to observe backend data in the insight section and adds credibility to your account as a whole.
- Click on the ꠵ button on the top right of your profile page
- Go to "Settings"
- Click “Account”
- Scroll down and tap "Switch to Professional Account"
- Enter the all required information
3. Connect with your Facebook Page
Connecting Instagram for Business account with Facebook Page is required in IG Shopping's condition. You also need to add products in Facebook catalogue as follows:
- Go to Instagram for Business account
- Go to “Edit Profile”
- Tap “Page”
- Choose the Facebook Page you want to connect with
- If you don't have a Facebook Page, choose "Create Facebook Page"
4. Upload product catalogue to Facebook For Business
There are 2 ways to upload your catalogue to Facebook Page:
- Upload by yourself via Commerce Manager.
- Connect to a third-party eCommerce platform partnering with Facebook, such as Shopify or BigCommerce.
5. IG Shopping account review
Once you've connected a product catalogue to your Instagram and have products in your catalogue, submit your account for review by following these steps. Account reviews typically take a few days but sometimes can take longer.
- Go to your business's Instagram profile and tap
- Select "Settings".
- Sign up for shopping
- Follow the steps to submit your account for review.
- Visit "Shopping" in your "Settings" at any time to check your status.
Some businesses may be notified that additional information is necessary to prove ownership of your website domain. If you receive this notification, follow the steps to complete our domain verification process to submit your account for review.
6. Turn on Instagram Shopping
Once your account is approved, you can turn on shopping features. Note: If you don't see Shopping in your settings, your account is probably still under review or hasn't been approved for Instagram Shopping.
- Go to your business's Instagram profile and tap ꠵
- Select "Settings".
- Tap "Business" and then tap "Shopping".
- Select the "product catalogue" that you want to connect to your account.
- Select "Done".
You can finally access all the features IG Shopping has to offer. It's time to learn how you can use those features and drive sales for your brand!
How to use Product Tags in posts
To tag products within an Instagram post, start by uploading a photo as you normally would and follow the below instructions before posting:
- Tap "Add photo".
- Add a caption.
- Tap on "Tag products".
- Tap on photo.
- Search for product.
- Select product.
- Tap "Done".
- Tap "Share"
How to use Shopping Sticker in Stories
Immediately after you've chosen an image for your story, follow the below instructions before posting:
- Tap the sticker icon in the top right-hand corner.
- Select the product sticker from the sticker tray.
- Select the product from your catalogue that you want to feature.
- Move the product sticker to where you would like it to appear on your story.
- Change the text colour of the product sticker by tapping the sticker.
- Share your story
Need help setting up IG Shopping?
If your brand looks to opening a shop right on Instagram to drive more sales, our team at Sphere Agency is here to help you venture into the Instagram Marketing landscape while fine-tuning your account to best suit your target customer. See our Instagram Marketing Service and contact us today!