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5 Things to Avoid in Logo Design | Branding Guide

A man using a camera to photograph logo designs in his notebook.A man using a camera to photograph logo designs in his notebook.

Logo design is one of the most important things that you should take into consideration when building your brand because logos are what expresses who you are and what your brand stands for. In addition, that affects the perception of our business in the customer mind who has seen it.

Today we have tips for logo design, that you should avoid for your brand when you design a logo.

XI Logo Design

Why Is Logo Design Important?

The logo is the first thing that consumers see of your business, and it can express who you are and what your brand stands for. Therefore, we should be careful about designing a logo for our business.

Logo design is part of graphic design. For this reason, we should hire a professional graphic designer to create your logo with the best detail and sub-detail. But if you want to design a logo by yourself, we will tell you about the things to realize and avoid in logo design.

Apple Logo Evolution

The 5 Mistakes To Avoid

1. Not too difficult for the consumer.

You should not design a logo to be difficult to remember. Because if it's hard to remember, customers won't be able to remember your brand. We recommend that the logo design is kept to a minimum, and The logo should not have too much effect.

2. Don't design a logo close to the competition, if you don’t have a plan.

If your logo look-alike more than 2 brands, most consumers usually remember the famous brand more than the other brands, including yours. For this reason, you should design a unique logo to be your strong brand image. 

3. Don't forget to design your logo to be contemporary and timeless.

A good logo should always be contemporary. It shouldn't have to be a big redesign often, because it can make it difficult to remember the logo and to waste your money. 

4. The logo design should be meaningful.

The Logo is the first thing that is consumer-facing about your brand. Therefore, it should be designed to convey the meaning and reflect what your brand stands for.

5. You should design everything before logo design.

Before you design your logo, you need to have a branding plan, including brand equity, brand image, brand knowledge, and more. Because if your brand does not have consistent branding, that makes you a wrong way to build your brand and wrong logo meaning and feeling.

Black Paper

Frequently Asked Questions

What is a logo design concept?

A logo concept is a representation of a potential logo. After the final revision, one chosen logo concept will become the face of your business.

What are the 5 principles of logo designing?

The 5 Principles of Logo Designing are: Simple, memorable, timeless, versatile, and appropriate.

How many colours should be in a logo?

A logo should be simplistic with not more than 3 colours

Can a logo be just words?

Putting together some words is one way to design a logo. A logo that only consists of words is called a "wordmark" logotype and uses text to create a visual identity.

What is a simple logo?

A simple logo can mean that design elements have been brought down to their bare essentials or that the logo makes use of clean typography. Simple logos can be difficult to design but are more memorable when done right.

What is a timeless logo?

A timeless logo means you don't have to do costly rebranding and logo redesign every year. This will give you a lasting brand image that will help you be recognized easily.

What is versatile logo design?

It is important for a logo design to be versatile so that it looks good in all environments. It must keep its proportion of elements in small and large sizes. It's also important that the logo looks equally good on black and white surfaces as it does in colours.

Need Help With Logo Design Or Branding?

Does your brand need help with a logo design or branding. Our team at Sphere Agency is here to help you design your branding for your business from end to end. Check out our Logo Design and Branding Service for more information and contact us today.

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By Yaya Adam on April 8, 2022


Sphere is a digital agency that helps brands create meaningful relationships with today’s highly-connected consumers. Based in Bangkok, Thailand, we offer end to end digital solutions built on strategy and driven by data.

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